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Marketing In Asia > Blog > Business > News > Unveiling the Perfect Audience: How Global Real Estate Can Crack the China Market with Douyin
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Unveiling the Perfect Audience: How Global Real Estate Can Crack the China Market with Douyin

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Last updated: 2024/03/08 at 4:17 PM
Dr. Surbhi Sharma
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The tourism business throughout the world is booming, which means more money will be flowing into real estate from China. The Southeast Asian market is booming, and users of Douyin are showing a lot of interest in countries like Thailand. The whitepaper from the prominent digital marketing business Nativex shows that, after the United States and Japan, Thailand is the third most popular country on the platform in terms of both content views and interaction. The Philippines, Vietnam, Singapore, and Malaysia are all likely to be popular destinations for real estate investors.

These results show that Chinese buyers are increasingly interested in investing in residential and commercial real estate abroad. In order to grasp the complexities of international markets, many people engage in lively online debates and conduct substantial study. They may make smart choices by learning from the mistakes and successes of other customers.

The Importance of Douyin in Connecting with Chinese Real Estate Investors

Douyin is now a major player in this industry. Eighty percent of the top 200 real estate developers in China had a presence on the platform by December 2022, taking advantage of its large user base and high engagement rates. Douyin provides real estate businesses with an unmatched chance to contact with potential buyers effectively, thanks to its 410,000 business accounts and 160 million followers.

Also read: foodpanda Malaysia Rewards Top Delivery Partners with “Bonus Akhir Tahun” Incentive Program 

Nativex: Your Passage to the Rich Chinese Market

To assist advertisers run targeted and localised campaigns that connect with picky Chinese consumers, Nativex—the China inbound agent for Douyin’s advertising platform, Ocean Engine—unveils successful techniques in their whitepaper. Nativex, named Ocean Engine’s Outstanding Partner for 2022, helps businesses take use of all the commercial digital marketing tools available on the platform.

“With Ocean Engine’s extensive resources and cutting-edge advertising technology, we offer brands comprehensive online and offline marketing solutions that cover ad delivery, content marketing, online conversion, and global ad creatives. Our goal is to assist enterprises and merchants of all sizes and industries in achieving their marketing and operational objectives simply, efficiently, and intelligently,” according to Cheryl Huang, Senior Vice President of Nativex.

Nativex provides access to a wide variety of content types through Ocean Engine’s platform. These include videos from Douyin, livestreams, Toutiao articles, content from Xigua Video, and even connection with Tomato Novel. Real estate developers may now maximise reach and engagement by delivering tailored adverts across numerous media forms.

To find out how to entice wealthy Chinese investors to invest in your properties abroad, download the whole whitepaper.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Surbhi Sharma March 8, 2024 March 8, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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