OH!SOME, the popular one-stop trendy retail brand that is widely known in Singapore and Malaysia, has officially launched in Thailand. The new store, located at Samyan Mitrtown in the heart of Bangkok, quickly became a must-visit hotspot, drawing large crowds on its opening day.
Thailand was a natural fit for OH!SOME due to its trend-savvy youth, strong sense of self-expression, and active social media scene, all of which reflect the brand’s energy and philosophy. The brand offers curated global finds, immersive shopping experiences, and interactive elements designed to be engaging and shareable.
The brightly lit and vibrant storefront of OH!SOME stands out amidst the lively atmosphere and diverse brands in the area. Each OH!SOME store features a unique visual concept, and the Bangkok location showcases a spectacular “ice and snow world” theme, bringing a touch of magical winter charm to the city. These themed, photo-worthy designs have consistently attracted influencers in other countries, eager to share their experiences.
Upon entering the store, customers will find IP products with exclusive designs, with Disney- themed series being one of the highlights. Through its collaboration with Disney, OH!SOME offers specially designed collections, including the seaside-inspired Stitch collection, picnic-themed Winnie the Pooh collection, and an upcoming denim-inspired Mickey Mouse collection. These collaborations add charm to everyday essentials such as travel sets, kitchenware, accessories, and beauty tools.
Beyond IP exclusive designs, the globally curated lifestyle store provides a wide array of items across categories like beauty and skincare, fragrances, stationery, toys and collectibles, snacks, and home decor. Many of these products, sourced from Korea, Japan, China, and beyond, are viral hits on YouTube, TikTok, and Instagram. Each product is designed to be practical yet full of personality, adding joy and style to daily life.
To celebrate its opening, OH!SOME is inviting customers to participate in the “OH!SOME Ladder of Luck Challenge,” an in-store game running from August 1 to 15, where players can roll jumbo dice and move across a board for a chance to win special voucher prizes. Popular influencers are also expected to make surprise visits to the store during the opening.
“More interactive experiences, such as DIY workshops, fan meet events, and IP-themed activities, which have been popular with our customers in other markets, will soon bring even greater surprises to Thailand,” said Meta Wajanasikorn, Retail Store Manager at OH!SOME Thailand.
With over 130 stores in Singapore, Malaysia, Indonesia, and other countries and regions, OH!SOME has become a go-to destination for young trendsetters. The launch of the first store in Thailand coincides with the brand’s first anniversary in August. Later this year, more stores are planned to open in various districts in Bangkok, featuring larger spaces and exclusive offerings.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
