Out of the 1.9 billion websites worldwide, more than 600 million are blogs. (Hosting Tribunal).
Many businesses think they can grow by making new content, but with so much content being made every day, that’s not enough.
If you’re reading this blog, you are trying to write better content. If this is true, let me tell you: it’s not going to happen by writing many blog posts and publishing them on your site.
Content is one of the most important assets you have at your disposal, yet most businesses fail to capitalise on the power of their content. It’s time to change that, so we’ll explore the top 7 ways to make your content shareable.
What is shareable content?
Shareable content is any type of content that is designed to be easily shared or disseminated through social media or other online platforms. This can include various content types, such as blog posts, articles, infographics, videos, podcasts, and more. The goal of shareable content is typically to generate interest and engagement from a wider audience and to drive traffic to a website or other online destination. To be effective, shareable content should be informative, entertaining, or otherwise valuable to the audience and should be easy to share through social media or other online channels.
Why is shareable content important?
Content that is easy to share is important for many reasons. First and foremost, it lets businesses and organisations reach a wider audience beyond their websites or social media followers. When people share content with their own followers and networks, it can help to make the content more visible and bring more attention to the brand. This can be very helpful for small businesses or new businesses that don’t have a big following yet.
Also, content that is easy to share can be a good way to get people to visit a website or other online destination. When people see shareable content that they find interesting or useful, they may be more likely to go to the website or landing page where the content is hosted. This can help bring more people to your website and could lead to more conversions, like sales, sign-ups, or other actions you want.
Lastly, content that is easy to share can help a brand or business build a sense of community and get people interested in it. When people share content, it’s usually because they find it interesting or useful and want to share it with their own followers and networks. This can help people feel connected and interested in the brand or business, which can lead to more loyalty and promotion over time.
This post will teach you 7 ways to create incredibly shareable content.
Identify trending topics
If you want your content to be shareable, it has to be relevant. If you’re not writing about something that your audience cares about, they won’t share it. The best way to ensure that your content is shareable is by keeping an eye on what people are talking about and finding out how you can add value or insights into that conversation.
Make readers feel something
Content that makes readers feel something is more likely to be shared than content that doesn’t.
People want to share things that make them happy, bored, angry or sad. So when you create content that makes people feel something, they’re more likely to share it with their friends.
Once you know what emotion or feeling you want your audience to feel after reading your content, then you can start thinking about how to create it in your writing.
Engage with the community
Be involved online with your customers and other people in your field. You can understand what questions they might be dying to ask by talking with them or responding to what they say.
Answering emails, blog posts, Reddit threads, social media questions, and questions on Q&A sites like Quora can give you a lot of ideas.
Create a story that’s easy for people to relate
The second step of making your content shareable is creating a story that people can easily relate to. When your audience sees themselves in your content, they’ll be more willing to share it with others.
A story is what makes a piece of content shareable and memorable. The best stories have a beginning, middle and end — they don’t just end up being one big idea or topic. Consider how the conversation you want to start will unfold over time and how people will respond as it unfolds.
Try new formats
According to HubSpot’s State of Marketing 2021 reports, marketers preferred video over e-books, case studies, and even blogs.
Create compelling images or videos that are easy to share on social media sites like Facebook and Twitter. One way of doing this is by using GIFs (graphics interchange format) or Vines (short video clips). These barely-there images and short bits of video often elicit strong reactions from viewers who see them for the first time.
Have a strong hook, and call to action
The hook is something about your content that makes it compelling for people to want to share it. It could be an interesting factoid or a piece of data that’s worth remembering, but whatever it is, it needs to be something that will make readers want to share.
The second thing you need to do is create a call-to-action button that’s easy to find, click and understand.
For example, if you want people to subscribe to your email list, ensure they can easily find it on your website. You might use a subscribe button near the top of the page or create a link directly under the content that says “Subscribe Now” or something similar.
Create impressive title and meta description
To generate a click, yours must stand out from the other content on the page. Include keywords that people are likely to use in the title and description. Then, make it more clickable. Include superlatives such as best or ultimate, as well as controversial statements or a question format.