Tilt, a Singapore-based creative and media agency and subsidiary of HM International Holdings Limited (HKEX: 8416.HK), is proud to announce its new partnership with KAPA Design Collective, Singapore’s premier full-service home transformation partner.
Following a competitive pitch, Tilt has been appointed to lead KAPA’s integrated social media strategy and creative development. What set Tilt apart was a deep understanding of KAPA’s core promise: delivering architectural-grade home transformations through a curated collective of top-tier architects and designers, tailored to the unique vision and style of each homeowner.
Tilt’s pitch stood out by embracing a social-first approach, presenting content that not only mirrored the latest platform trends but also reflected the evolving mindset of KAPA’s target audience, that is affluent landed property owners seeking a seamless, high-quality design and build experience. Tilt’s strategic social direction brought to life KAPA’s unique value proposition: offering homeowners choice, expertise, and design integrity from start to finish.
This partnership comes at a pivotal moment, as KAPA sharpens its focus on building a consumer-driven brand — one that is deeply attuned to the aspirations and lifestyles of modern homeowners, and driven by authentic engagement, trust, and personalization.
This partnership marks an exciting chapter for KAPA,” said Ar. Kee Jing Zhi, Co-founder of KAPA Design Collective. “Tilt’s ability to translate our curated approach & design ethos into dynamic, compelling social storytelling will allow us to engage meaningfully with our audience. Their creative precision and understanding of our vision made them the ideal partner.”
“KAPA doesn’t just build homes. It curates stories in concrete, timber and light. We’re here to bring those stories into the digital space with craft, clarity and a distinct point of view,” said Karn Singh, Group Creative Director at Tilt.
With this partnership, Tilt will help strengthen KAPA’s brand consistency across digital platforms while enabling the brand to connect authentically with a discerning audience looking for trustworthy, design-led, and wellness-centric home solutions.
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