TikTok has introduced the “TikTok Academy Elevate” programme in a number of Southeast Asian nations, including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam, in a creative move. This programme represents TikTok’s first foray into leadership development in the area and demonstrates the company’s unwavering dedication to the advancement of the media and marketing sector.
Encouraging the Playmakers, Storytellers, and Changemakers
Centered around the theme ‘Nature Meets Nurture: Through the Lens of the Future’, TikTok Academy: Elevate aims to forge a new generation of agency leaders. This distinctive program is designed to mentor 350 emerging leaders, nominated by their agencies, who have demonstrated exceptional potential in their respective fields over 5 to 8 years of experience. These individuals are categorized into three unique roles: Changemakers, Storytellers, and Playmakers, each pivotal in driving innovation and transformation within the industry.
A Curriculum Crafted for the Future
Spanning from 21 March to 18 April 2024, the program comprises three bi-weekly virtual workshops. These sessions are tailored to challenge the participants, encouraging them to leverage their strengths and gain deep insights into the rapidly evolving marketing landscape. Moreover, the curriculum emphasizes the significance of platforms like TikTok in redefining advertising and marketing strategies, thereby equipping the leaders with the tools necessary for their career advancement.
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Visionary Leadership at the Helm
Matty Lin, the general manager of global business solutions at TikTok Southeast Asia, expressed enthusiasm about the program. Lin emphasized TikTok’s dedication to providing comprehensive support to its agency partners. Through the TikTok Academy: Elevate, the platform aspires to enhance the skill set of the next-gen talents, ensuring they emerge as self-aware, future-ready leaders who will elevate the industry to unprecedented heights.
A Commitment to Collective Growth
TikTok Academy: Elevate is more than simply a leadership development programme; it’s an indication of the company’s commitment to developing the imaginative and astute brains that will mould the marketing sector in the years to come. TikTok is redefining quality and creativity in the industry by providing a curriculum that reflects the complexities of the contemporary marketing landscape and encouraging a collaborative atmosphere.
