Jakarta, November 21, 2024 — Indonesia has further solidified its global standing in communication measurement and evaluation after winning two gold and one bronze medal at the prestigious AMEC Awards in London on November 7th. Bogor Agricultural University (IPB), Astra Insurance, and Maverick Indonesia were recognized for their outstanding work at the AMEC Global Communication Effectiveness Awards, elevating Indonesia’s reputation in international communication measurement. This achievement underscores Indonesia’s ability to compete and gain recognition in a world-class event.
Asuransi Astra won bronze for the Best First Steps On A Measurement Journey category, while IPB and Maverick each won gold for Best Use of Measurement For A Single Event Or Campaign and Best Evaluation On A Small Budget.
Yatri Indah Kusumastuti, Head of Communication Bureau of IPB University said it was a long journey to get them to the AMEC Awards 2024 for the IPB team. However, the team kept trying and learning to understand the concept to its implementation.
“We are very grateful for this award after going through such a long process since 2021. As we adapted to changes in our work, the AMEC Integrated Evaluation Framework has helped us to work efficiently and effectively. We strongly recommend other institutions to try this framework – you can start by planning a small-scale campaign. Once you are familiar with the framework, start implementing it in bigger programs,” said Yatri.
Laurentius Iwan Pranoto, Head of PR, Marcomm & Event Asuransi Astra echoes a similar sentiment, “AMEC’s integrated communication evaluation framework has become a compass that guides our steps to determine an impactful communication strategy. Our hard work, commitment, and continuous improvement have finally produced a brilliant result – a recognition at the AMEC Awards 2024. This achievement will set the stage for us to create better campaigns that resonate and inspire our customers so that we can realize our vision: Bring peace of mind to millions.”
Felicia Nugroho, Director of Analytics & Insights at Maverick Indonesia said that this recognition has proved that AMEC Integrated Evaluation Framework applies to all industries, regardless of the budget allocated. “This award reinforces our belief that any communication must be planned according to the organizational objective, whether specific to communication or business in general. Our data-driven approach has helped us advance to advocate clients and partners, proving that purposeful measurement can drive real change.”
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IPB, Astra Insurance, and Maverick, come from different industries, proving there are chances for Indonesian organizations and companies to compete globally and win. In addition, their achievements show that the methodology and framework developed by AMEC are flexible and relevant for companies of any size from any industry to achieve more measurable communication results.
By implementing this data-driven approach, organizations can design more effective communication strategies and optimize resource allocation, ultimately bringing impact to their organizations through communication. This success is hoped to inspire more companies in Indonesia to explore the potential of AMEC Integrated Evaluation Framework as a powerful tool for measuring communication success, enhancing transparency, and driving innovation.
This award event also provides an opportunity to learn from other winners around the world, opening up possibilities for collaboration, as well as sharing knowledge and innovation within the communications industry.
The AMEC Global Communication Effectiveness Awards 2024 is a prestigious international event that recognizes innovative work in communication measurement. Now in its 28th year, AMEC remains committed to highlighting the importance of research, evaluation, in-depth understanding, and data analysis in every communication program.
Tentang Maverick Indonesia
Maverick Indonesia is a strategic communication consultant that prioritizes the use of purpose-driven strategies. Our base is the attainment of “goals” that are more than just realizing profit. We are assisting in corporate communication or the brand or company marketing using an analytic process. Maverick Indonesia is also known for its experience in anticipating and managing crisis situations.
Since its establishment in 2002, Maverick Indonesia has been trusted to handle the communication strategies and programs of blue chip companies such as Airbus, Hasbro Inc., Dubai Economy & Tourism, and Airbnb. In the 20 years, Maverick Indonesia has actively formed good relationships and cooperation with a number of communities, opinion leaders and stakeholders through initiatives such PechaKucha SinsNight Jakarta, Catalyst, MaVoice, The Recruit, and Comms Club. In mid 2022, Maverick Indonesia launched MavGood, a social business unit aimed at assisting non-profit organizations and social businesses in enhancing their communication strategy capabilities in order to make greater positive impacts on the society and the environment in Indonesia.
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