Indian history is loaded with unimaginable stories – of individuals of all shapes and sizes, of occasions lost in the progression of time, of transitory snapshots of triumph and extensive stretches of determination.
It is these failed to remember accounts of authentic and social importance that Ekank Technologies is endeavoring to bring to the front line through its narrating stage ThisDay.
Ekank Technologies, helped to establish by sequential business visionaries Summit Nayak and Chetan Rexwal in 2020, is a Delhi NCR-based startup that means to democratize genuine substance and make failed to remember history and lost craftsmanship, culture and legacy open to individuals through plan driven, maker drove content.
ThisDay, sent off in 2021, empowers narrating in a drawing in way through message, comics, and alluring delineations. The startup empowers miniature powerhouses and content makers to share content and interface with a wide crowd base.
“We (Summit and Chetan) have made a trip together to various nations and urban communities throughout recent years. What interested us were the narratives behind various urban communities, food, landmarks, etc. Our interest for stories prompted the establishing of Ekank,” says Summit.
The organization maintains that accounts from all edges of the nation should be open in only a couple of snaps.
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Content on the stage
The substance on the stage is produced by narrators and content makers.
ThisDay has stories across 32 classes, including design, space science, culture, economy, writing, mainstream society, sports, and amusement. The substance, which is free for clients, is accessible in Hindi and English right now, on ThisDay’s site and portable application.
At first, the stage facilitated content connected with history and culture. Then, at that point, it extended to remember stories for local celebrations and less popular individuals who have fundamentally influenced society.
Culmination makes sense of, “For instance, we have accounts of Kadambini Ganguly, the first female Western medication professional in Quite a while, and Durgabai Deshmukh, a legal counselor and political dissident. We additionally main stories of individuals like Sridevi and Nargis, who are famous, yet the battle behind them is obscure.”
ThisDay’s application is in beta and accessible just on Android. Ekank is intending to send off an iOS application by September this year.
Highest point says ThisDay takes special care of crowds with various utilization designs. “It is intended for everybody, regardless of their degree of interest in culture or history.”
The stage doesn’t permit content that contains disdain discourse, energizes viciousness, or advances illegal intimidation.
Makers’ people group
Content makers jump aboard after exhaustive assessment and are given admittance to a bunch of devices that will assist them with recounting stories and become piece of the ThisDay people group.
Enrolled narrators get time-bound tasks, which are surveyed and peer-inspected by narrators from the local area. Then, at that point, the narratives go live on the stage.
“Going the distributing course would restrict imagination to that of our group. The maker drove approach guarantees there is newness in the accounts and an undying interest for end clients. Our makers are spread the nation over and compose tales about the locales they have a place with, guaranteeing an individual touch,” says Summit.
Income model
Ekank starts joint efforts with brands and contacts makers with narrating open doors.
The organization’s income model is notice driven. As per Summit, makers are paid 40 to 60 percent of the promotion income produced per story.
“The maker payout model guarantees that every story winds up procuring the maker a specific aggregate notwithstanding the future promotion income share,” makes sense of the organizer.
Makers produce income through an income share model however long the story stays live on the stage.
As per Summit, makers search for three things — reach, acknowledgment, and cash and ThisDay assists them with accomplishing these. “We maintain that each maker should have the option to reach whatever number clients as could be expected under the circumstances with their accounts, be it independently or through cooperation with different makers.”
The organization is additionally investigating different models, including permitting of content IP and other brand associations.
Numbers initially
The stage has had 28.3 million clients since its initiation and near 13 million month to month dynamic clients. It has seen around 2,000 downloads up until this point. Clients are basically from level II and level III urban communities, like Ahmedabad, Jaipur, Indore, Patna, Lucknow, and Nagpur.
ThisDay has almost 50 makers/journalists and more than 6,000 stories in different classifications, each with a two-minute read time. The startup guarantees that clients spend more than 80 minutes out of every month consuming stories.
The stage produced Rs 1.35 crore in income in FY22.
The worldwide computerized content creation market is supposed to be valued at $38.2 billion by 2030, developing at a CAGR of 12%.
Subsidizing
In January 2022, EKank Technologies raised $1 million from 9Unicorns, Venture Catalysts, Titan Capital, Bharat Founders Fund Syndicate, and Sujeet Kumar (fellow benefactor of Udaan), with cooperation from Archana Priyadarshini, Amit Jain, Amit Hooja, and Deepak Jain (Partner at Bain).
Apoorva Ranjan Sharma, Co-pioneer behind 9Unicorns and Venture Catalysts, says, “It’s intriguing to perceive how history and culture get advanced through this stage and cause individuals to feel more associated. With the developing utilization of vernacular substance across various stages, we see a huge chance for Ekank in this portion that is as yet undiscovered.”
The group
Highest point has more than seven years of involvement with content, SaaS, versatile web business advancement, deals, and group building. Chetan Rexwal, fellow benefactor, has nine years of innovation and item experience in versatile web, client development enhancement, and scaling AI. The organizers’ past endeavors incorporate Staqu Technologies and Cube26 (which was offered to Paytm).
The pioneers at first contributed Rs 30 lakh from individual investment funds to bootstrap the startup.
The Ekank group has 19 full-time individuals across tech, local area, content, plan, and business.
Street ahead
The startup is building an exhaustive set-up of elements that will empower joint effort between makers from various pieces of the nation and across media design inclinations. It likewise plans to add content in 12 additional dialects.
Ekank is building a sound portfolio facilitating more than 100 hours of sound stories. The startup is likewise dealing with introducing titbits and fun realities as games.
Ekank is currently onboarding more visual narrators, storytellers, and journalists across different dialects. “This will empower the cooperation interaction further among our makers and allow clients to consume stories across different media arrangements and dialects,” says Summit.
Enkank is hoping to produce over Rs 5.54 crore in promotion income on ThisDay toward FY23’s end.
