Startup Startup Stories

These Startups Provide Fitness And Nutrition Solutions For The Wellness-Conscious

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The wellbeing business is picking up speed every day, spreading mindfulness around wellbeing, resistance, sustenance, and wellness. With the flare-up of the pandemic, individuals, particularly the recent college grads and Gen Z, are progressively understanding the significance of driving a sound way of life. This has led to numerous new businesses offering a large group of items and administrations, for example, wholesome food sources, wellness hardware, wellbeing enhancements, instructing, and meeting.

As per IBEF, the worldwide wellbeing industry is supposed to reach $372 billion of every 2022. The Indian health commercial center is assessed to reach $10.6 billion by 2025, from $110 billion of every 2016.

Here is a rundown of new companies that are endeavoring to satisfy the wellness and nourishment needs of wellbeing lovers.


Saher Mehdi and Manish Kumar established Wellowise in 2018 fully intent on forestalling way of life sicknesses and giving accuracy conclusion.

The startup gives customized dietary and supplement proposals practically to assist with peopling stay sound. It additionally allots way of life mentors who give clinical and wellness counseling to remain fit.

wellOWise deals with a membership based model and offers two projects — RewiseTM Basic Program (valued Rs 12,500) and RewiseTM Advanced Program (Rs 24,000).

wellOWise targets individuals in their mid-20s to mid-40s as the organizers accept this is when individuals need to participate in a sound way of life and begin dealing with themselves to diminish their gamble of illnesses in future.

The startup says it works with research labs in the UK and Turkey.

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Gurugram-based medical care and nourishment startup Wellversed was established in 2018 by Aanan Khurma, Aditya Seth, and Ripunjay Chachan. It offers diet arranging and nourishment direction through specialists.

It additionally sells items for dietary systems, for example, irregular fasting, sans gluten high-protein invulnerability, and diabetes on their foundation. These items are pointed toward empowering dietary movements without the requirement for any conduct change.

Wellversed functions as a rollup organization for wellbeing brands. It procures, works, and scales as high as possible likely computerized first brands to construct a present day ‘Unilever-style’ place of brands for wellbeing and health.

As of now, Wellversed possesses four brands — Wellcore, Zero Sugar, Ketofy, and YouWeFit. The startup has enhanced an inner tech apparatus named WINCI, named after Leonardo Da Vinci, to acclimatize imaginative and scientific data in a single spot to make durable brands.

Wellversed is supported by unmistakable financial backers, for example, Jubilant, Huddle, and Indian cricketer Yuvraj Singh, and driving holy messengers like Alok Mittal, Govind Rajan, Sanil Sachar, Rohit Chanana, and Tejinderpal Miglani.


Mumbai-based StepSetGo is a wellness application established by Shivjeet Ghatge, Misaal Turakhia, Zaheer Khan, and Abhay Pai in January 2019. It gives clients fun impetuses for putting resources into their own wellness.

Indian cricketer Zaheer Khan is the substance of the business, which expects to make practices fun, simple, and enduring.

The application monitors the quantity of stages a client requires in a day and pays them with coins, which can be recovered at the in-application ‘Marketplace’. StepSetGo’s Bazaar offers wellbeing and health items and computerized contraptions.

The application is accessible for both Android and iOS clients and has a 4.4 rating on Play Store and a 4.8 rating on App Store. It has around 1.2 million dynamic month to month clients and 9.5 million downloads.

StepSetGo requests to a different crowd — understudies, homemakers, police work force, and corporate honchos.

StepSetGo has won the Atma Nirbhar Bharat Innovation Challenge in the wellbeing and wellness class and has crossed Aarogya Setu concerning client commitment.




Gurugram-based MyHealthBuddy, established in 2017 by Asheesh Grewal, assists individuals with associating with way of life mentors and remain fit.

It gives all encompassing and customized way of life training to assist individuals with getting thinner, keep a solid way of life and a decent eating routine, and avoid way of life infections.

The arrangements are intended to zero in on significant parts of wellbeing and wellness, including exercise plan, rest quality, stress the executives, diet plan, and propensity development.

MyHealthBuddy centers around ladies’ wellbeing and assists ladies with managing post birth anxiety and weight issues, hypothyroidism, and PCOD.

The startup charges Rs 7,500 to Rs 10,000 for its internet based administrations, contingent upon the requirements of the clients. Aside from India, it likewise has a client base in New Zealand, Australia, and the US. Global clients are charged between Rs 10,000 and Rs 15,000.


Delhi-based ParaFit Delivers, established in 2018 by Paraj Primlani, is a wellbeing and sustenance startup that offers organized dinners alongside modified diet plans, techniques, recipes, and preparing.

Through the startup’s application, clients can follow their nourishment, diet, and step-count and furthermore gain admittance to solid recipes.

Tweaked diet plans and conveyance of quality food are accessible in Delhi, Gurugram, Ghaziabad, Noida, and Faridabad.

Clients can choose plans as per their necessities, and a nutritionist is relegated to assist with tweaking their eating routine. Somewhere around five eating routine plans are presented in various classes, like diabetes and PCOS.

The startup says it has effectively ‘changed’ more than 7000 clients. As indicated by the organization, in excess of 50% of its income comes from membership plans, while the rest comes from food conveyance and online sustenance counsel.

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