Statista says that as of June 2021, the number of smartphone users had already surpassed its prediction of 6 billion users. However, in 2026, the numbers are expected to soar to almost 8 billion. This suggests that mobile technology will increasingly permeate people’s daily lives. Similar to this, mobile technology is increasingly important in the new era of digital marketing. Businesses should reconsider their mobile marketing strategies in light of consumers’ increased reliance on mobile Internet. For those who haven’t started yet, the statistic is convincing evidence that you are passing up a significant chance to expand your business.
Mobile technology’s use in digital marketing: its scope
We can now access the World Wide Web without a computer. In the last ten years, mobile technology has advanced quickly, and we can now access the internet through tablets, car AVN, and other sophisticated gadgets like smartwatches. Even washing machines and refrigerators now come equipped with WiFi, allowing them to connect to the internet. In conclusion, mobile technology has made it possible to access the internet from anywhere at any time. With such a large market, companies that are not utilising the power of smart devices are losing out on numerous chances to increase their profits. They are forgoing the opportunity to interact with billions, not just millions, of users of smart devices. As a result, investing in mobile technology is one of the most important things that businesses can do today.
How mobile technology is modifying the world of digital marketing
However, it’s critical for businesses to comprehend how intuitive smart devices are to use so they can develop marketing plans that address the causes of consumer device addiction. To ensure greater engagement, they should focus on the channels where consumers are already consuming content. And once you’ve identified the cause of the smartphone craze, your company will undoubtedly reap several advantages. Here is a list of the ways mobile technology has, so far, transformed businesses and the marketing landscape.
1. Businesses can reach a wider audience thanks to mobile phones It’s clear
People are becoming dependent on how intelligent the newest generation of technology can be. You can voice-command them. They are able to produce photos and videos that are on par with those made by DSLRs. Also serve as entry points to various websites for shopping and financing. The apps offer practical payment options. Not to mention, they offer unrestricted access to the biggest online photo and video libraries. Smartphones are viewed as the new generational necessity for a wide variety of reasons. Given these details, businesses ought to seize the opportunity to improve their mobile presence.
The first step in making their websites mobile-friendly is to optimize them. Websites behave differently on a mobile phone compared to a traditional desktop computer or laptop. Users will struggle to access all of your website’s features or to view all of the content on your web pages if your website isn’t mobile-friendly. Additionally, the speed will be significantly slower, which will turn off mobile users. One thing to keep in mind is that people are now more likely to browse the Internet on their mobile devices than on their laptops because it should be more convenient. The slow loading of web pages is one of the main causes of the higher bounce rate among mobile users. When a website is not mobile-friendly, this can happen. The takeaway from this is to design a mobile version of your website to avoid turning away leads.
2. Increased conversion thanks to mobile app convenience
People prefer using their mobile phones because of the convenience they offer. People want to complete all of their shopping and bill payments wherever they are because they are constantly busy. They are unable to do this using their desktop or laptop computers. Just picture a customer using his laptop inside the CR to conduct bank transfers.
Mobile applications facilitates the mobility convenience. While almost any task could be completed more quickly using the internet, mobile apps have made it possible to do so even more quickly. Take banking as an example. Banks now permit their customers to access their accounts online and perform a few transactions, such as online credit card, bill, and money transfer payments. While this is going on, mobile banking apps outperform bank web portals by generating QR codes that enable much faster money transfers. Account numbers and account names don’t need to be typed repeatedly for each new transaction.
Another mobile technology that elevates marketing strategies is messaging apps. Consumers use a wide variety of messaging apps these days, including WhatsApp, Facebook Messenger, Skype, Zoom, MS Teams, and Google Meet. If you have an account on these apps, your leads may be closer to you. Additionally, they are more effective than SMS because they offer more cutting-edge features like voice messages, file attachments, and video conferences.
Additionally, they connect quickly with your emails, making email marketing simpler. When it comes to communication, social media apps are undoubtedly important to mention. Facebook, Instagram, and Twitter are the sites where majority of the time is spent. So, companies, in an effort to gain attention and establish an audience, have taken to social media platforms as the most effective way of marketing.
3. User experience is improved by user friendliness
To improve the customer experience, convenience and usability go hand in hand. This new generation of mobile phones is more advanced than previous ones; they include features and apps that enable consumers to shop quickly and easily. For this reason, we suggested making your website mobile-friendly. Consumers prefer mobile apps to desktop browsing, so your company should invest in mobile apps and phone-based marketing strategies to build a strong customer base.
4. Greater access to email-based campaigns
In the modern era, email marketing is still applicable and will continue to be a successful digital marketing tactic. One of the many reasons they’re here to stay is customization. Businesses using the best PDF editors for 2021 are producing ebooks and flyers to pique interest and build stronger relationships with their clients and prospects. The good news is that email platforms have long produced mobile apps that allow users to access their service while on the go. Your email marketing efforts won’t be in vain because people can access their emails at any time of the day from wherever they may be. Users are alerted when a new email arrives thanks to the push email feature that comes with email apps.
5. Mobile phone innovation: greater use of social networking
Do you still recall MySpace and Friendster? These were some of the first social media platforms to emerge, but they were abandoned so quickly. Then, as new generations of mobile devices started to appear, Facebook and Instagram appeared. These social media platforms survived the digital revolution and are still around because the timing was so ideal. We are well aware that mobile users spend their days glued to their phones because they are so preoccupied with social media apps. And it is for this reason that mobile marketing is worthwhile. In actuality, social media platforms changed from being merely places for socialising to being places for marketing. On Instagram, business owners are luring customers with gruesomely realistic product images. In relation to that, the development of high-resolution phone cameras has significantly aided businesses in presenting their products in the most appealing manner online.
6. Mobile advertising has a greater market reach
All demographics are increasingly using smartphones and tablets as communication tools. Compared to computers and laptops, they are more portable, lighter, smaller, and less expensive. Additionally, in response to consumer demand, manufacturers are creating mobile devices that are faster, more powerful, and more affordable. These developments give marketers a fantastic opportunity to deliver their marketing messages directly to consumers, and mobile allows them to do so while also reaching a much larger audience. Mobile marketing is a crucial component of the ever-evolving digital marketing strategy. Businesses must ensure they have a comprehensive mobile marketing strategy in place to reach out to those digital consumers as the trend toward mobile devices continues.
Also Read: 5 B2B Content Marketing Tactics You Need to Start Using Today
In summary, mobile technology has given both small and large businesses a profound opportunity to expose their brands to more consumers without being constrained by distance. Modernized mobile devices give businesses access to cutting-edge mobile-based marketing strategies, creating lucrative opportunities to increase lead generation and sales. The scope of digital marketing has expanded with mobile technology. Emails and eCommerce are no longer the only topics at hand. Businesses and consumers can now connect online more quickly thanks to mobile phones. Through messaging and social media apps, sellers can now give their customers more details about their goods or services at any time in order to keep their interest. Mobile devices and business-oriented mobile technology do indeed play a significant role in effective digital marketing.
