By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Falling Giants: Bankruptcy Uncovered – The Downfall of Anil Ambani’s Reliance Communication
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Analysis > Falling Giants: Bankruptcy Uncovered – The Downfall of Anil Ambani’s Reliance Communication
AnalysisBusiness

Falling Giants: Bankruptcy Uncovered – The Downfall of Anil Ambani’s Reliance Communication

profile
Last updated: 2023/08/03 at 1:44 PM
Gaurav Mishra
Share
5 Min Read
Mukesh and Anil Ambani
SHARE

Welcome to our exciting new series, “Falling Giants: Bankruptcy Uncovered“. In this journey, we’ll be looking at big companies that had lots of money and power but still ended up in a financial mess called bankruptcy. It’s like a detective story where we try to figure out what went wrong, who was affected, and what we can learn to avoid such troubles in the future. 

Our second episode, titled “The Downfall of Anil Ambani’s Reliance Communication,” explores the dramatic shift in the fortunes of Anil Ambani, once one of the world’s wealthiest individuals. This episode delves into the meteoric rise of his telecom venture, its inability to adapt to the changing technological landscape and the eventual, shocking bankruptcy that marked a tragic end to what was once a promising business empire.

From Prosperity to Bankruptcy: A Tale of Two Brothers 

The journey from riches to rags is a tale not often told in the corporate world. Anil Ambani, once considered one of the wealthiest people globally, presents a classic case study of such a transition. The once-flourishing Ambani empire, built by patriarch Dhirubhai Ambani, saw an unprecedented twist of fate following his demise. 

Building the Empire 

Dhirubhai Ambani, the founder of Reliance Industries, had two sons, Anil and Mukesh. Mukesh, the introvert, preferred to work behind the scenes, managing the company’s internal operations. Conversely, Anil relished the limelight, managing external affairs, networking with Bollywood celebrities and politicians. Together, the brothers steered the empire with unwavering determination and unparalleled success. 

Ambani Family

However, the sudden demise of their father, Dhirubhai, in July 2002, sent shockwaves through the business world. The aftermath exposed a critical oversight in Dhirubhai’s succession planning—his failure to divide his empire between his sons before his death. 

The Fallout: Division of Assets 

In the wake of their father’s death, the brothers’ disagreements began to surface. Their mother, Kokilaben, had to intervene and divide the business. Mukesh got older companies like Reliance Industries, Reliance Petroleum, and Reliance Infrastructure, while Anil received growing companies like Reliance Communication, Reliance Capital, and Reliance Broadcast Network. 

In this division, an agreement was also made that neither brother would enter the other’s fields for the next decade. This agreement would play a significant role in the ensuing downfall of Anil Ambani’s ventures. 

The Meteoric Rise: Anil Ambani’s Early Success 

Anil Ambani’s influence in the business world was so profound that the 2008 Initial Public Offering (IPO) of Reliance Power was subscribed in less than 60 seconds—a record in the Indian capital market. To expand his business, Anil made significant investments, most notably in Reliance Communication, introducing 3G technology, making it the telecom industry’s kingpin from 2006 to 2010. 

The Downfall: The Change in Technology and Entry of Jio 

Unfortunately, Anil’s telecom business, built on CDMA technology, did not support 4G. As technology advanced, Reliance Communication began to lag behind GSM-based companies. The fatal blow, however, came when Mukesh Ambani entered the market with Jio 4G in 2017, after the expiration of their decade-long agreement. 

Also read: Falling Giants: Bankruptcy Uncovered – The Turbulent Journey of Jet Airways

The Bankruptcy: End of an Era 

Facing an onslaught of competition from Jio and other telecom companies, and already in a precarious position, Reliance Communication filed for bankruptcy in February 2019. The National Company Law Tribunal (NCLT) approved a resolution plan a year later, in March 2020, with UV Asset Reconstruction Company stepping up to acquire RCom’s assets. However, the bankruptcy process took four years and saw an erosion of massive wealth, leaving RCom’s creditors with a colossal debt of ₹860 billion ($12 billion in 2023). 

Lessons Learned: A Cautionary Tale 

The rise and fall of Anil Ambani’s Reliance Communication serves as a stern reminder of the dangers that come with the burden of high debt. It underscores the ruthless nature of the telecom industry and the precariousness of corporate fortunes, making it a landmark case in India’s corporate annals. The cautionary tale urges companies, especially in the telecom sector, to navigate their financial seas with greater prudence. 

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Anil Ambani, bankruptcy, Business Strategies, Corporate downfall, Dhirubhai Ambani, High debt, Indian telecom industry, Mukesh Ambani, Reliance Communication, reliance industries

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Gaurav Mishra August 3, 2023 August 3, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise1
    Sad0
    Angry0
    Cry0
    profile
    By Gaurav Mishra
    Follow:
    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
    Previous Article Electric motorbikes Indonesia Eyes Broadening Electric Motorcycle Subsidy Program to Encourage Adoption 
    Next Article Pune City Tesla Makes Strategic Move in India: New Office Space Secured in Pune 
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 2 hours ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 2 hours ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 1 day ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 1 day ago

    PropertyGuru

    property guru

    You Might also Like

    Cris Tan
    AdvertisingInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

    3 weeks ago
    Asean countries
    EconomicsOpinion

    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

    3 weeks ago
    Carine Chin
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

    3 weeks ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    4 weeks ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy