Corporate Social Responsibility: Sincere Commitment or Strategic PR Move?
In recent years, Corporate Social Responsibility (CSR) has become a buzzword in…
Shifting Climate Change Communication: From Fear to Hope Ahead of COP28
Introduction: A Call for Change in Climate Narratives As COP28 looms on…
Navigating the New Era of Startup Success: AC Ventures and PwC Unveil Corporate Governance Playbook
AC Ventures and PwC Collaborate on a Groundbreaking Corporate Governance Guide AC…
Ending the Bad Romance: Australian Arts Industry Severing Ties with Fossil Fuel Sponsors – An In-Depth Report
Artists and climate activists in Australia are urging for an immediate halt…
Unmasking the Green Mirage: Unraveling Shell’s Clean Energy Claims
Energy supergiant Shell recently encountered a significant setback when its marketing strategy…
Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Human evolution has been profoundly shaped by the power of storytelling, with…
