Highly awarded independent creative agency, Supermassive, has today announced the appointment of Josh Taylor-Dadds in the newly created role of Executive Strategy Director, following a strong period of growth.
Taylor-Dadds joins from TBWA\Sydney, where he was Head of Strategy. Prior to that, he served as Group Strategy Director at Special New Zealand.
Across his career, Taylor-Dadds has led strategy for regional and global clients including Entain Group ANZ, Optus and Tourism New Zealand. At Special NZ, he contributed to the agency’s effectiveness credentials, including being recognised as Effectiveness Agency of the Year at the NZ and APAC Effie Awards, and Campaign Global Creative Agency of the Year.
In his new role, Taylor-Dadds will help sharpen Supermassive’s strategic offering and approach to effectiveness. The team has already wasted no time applying his talents across their eclectic mix of briefs, which currently include everything from global brand platform development to branded entertainment.
Laura Aldington, Co-Founder at Supermassive, said: “In classic Supermassive style, we set ourselves an absurdly ambitious bar to clear for this role. A seasoned strategic leader with a pedigree in brand planning, a history of highly effective, non-traditional work that made us insanely jealous, and an endless curiosity for new ways brands can thrive in the attention era. And they had to win over our famously hard-to-impress office dog. Josh uniquely fitted that bill, and we’re already feeling the impact of his considerable talent.”
Executive Strategy Director Josh Taylor-Dadds said: “We all know the context brands are living in is changing at breakneck pace, but surprisingly few are really doing much about it. Supermassive have ripped up the rule book, bringing earned thinking, creative ambition and brand strategy together to build a new model of agency fit for the future.
In just two short years they’ve built an enviable track record: changing laws, building a radio station for juvenile detention, and launching a global tourism movement recognised by the UN. Laura, Sim and Jon’s restlessness to build something better is infectious, and I’m so excited to be part of it. Plus the logo’s sexy.”
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