Singapore, 11 July 2024 – In a significant leadership move, PHD Singapore has announced the promotion of Sumiati Hashim to Managing Director, effective from 3 July. This promotion is a testament to her exceptional business acumen, strong client relationships, and ability to foster a thriving team environment.
Sumiati will now oversee both national and international operations, with Singapore serving as the Asia Pacific headquarters for PHD and its parent company, Omnicom Media Group (OMG). Her responsibilities will include setting strategic goals for growth and transformation, acquiring top talent, and mentoring future leaders at PHD Singapore.
Under Sumiati’s leadership as General Manager, PHD Singapore has achieved remarkable milestones. The agency secured high-profile clients such as IKEA, Razer, and Viu, and established enduring partnerships with major brands including Singapore Airlines and HSBC. Her tenure since 2022 has been marked by significant talent growth and internal mobility, propelling the agency into a stellar transformation journey.
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The agency’s prowess was further validated by the industry, with PHD Singapore winning three Gold awards at Marketing Interactive’s MARKies Awards 2024 for Most Effective Use in Omnichannel, Artificial Intelligence, and Integrated Media. In 2023, PHD Singapore bagged 18 awards, showcasing its excellence in various categories at Marketing Interactive’s Marketing Excellence Awards.
Chloe Neo, CEO of OMG Singapore, praised Sumiati, stating, “PHD has always focused on attracting the best thinkers in the business, encouraging them to fully realise their potential in a progressive and connected environment that celebrates smart thinking and clever planning to help brands grow. Sumiati leads and lives that defining ethic; she is a respected people leader and has demonstrated the ability to operationalise strategies towards optimal business impact. She understands what makes PHD unique as a brand while leveraging OMG’s capabilities and scale to enable clients’ business ambitions.”
Chloe added that Sumiati’s business acumen and collaborative spirit significantly contribute to OMG’s Agency as a Platform model, which integrates talent, technology, and capabilities across the group to offer a seamless client experience.
With 12 years at OMG Singapore and a decade with PHD, Sumiati reflected on her promotion: “I am thrilled to lead PHD Singapore into its next phase of innovation and success. Embracing a growth mindset across all aspects of our operations is key for us moving forward. My focus remains on growth, whether it is expanding our client base, scaling services for existing clients, or developing talent.”
Aligned with PHD’s new brand tagline, “Intelligence. Connected,” Sumiati’s leadership vision emphasizes leveraging advanced analytics and AI to enhance campaign performance and deliver optimal business outcomes for clients. She stated, “Integral to this strategy is our unwavering dedication to nurturing talent, as well as fostering a culture of continuous learning and professional development within our teams. We will combine human expertise, data, and technology to help our clients achieve greatness.”
About PHD
PHD, an Omnicom Media Group Agency, assists leading brands in outthinking, outpacing, and outgrowing the marketplace through a next-generation network of tools, talent, and technology designed for connected intelligence. Operating through the AI-powered Omni system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is the most awarded media agency network globally, as per WARC Media 100, and was named the 2024 Global Media Network of the Year by Adweek.
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