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Marketing In Asia > Blog > Business > Feature Stories > Starbucks Introduces New ImpossibleTM Rendang Pie In Singapore
Feature Stories

Starbucks Introduces New ImpossibleTM Rendang Pie In Singapore

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Last updated: 2020/07/01 at 12:00 AM
Editorial Team
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Today, Starbucks is introducing the new ImpossibleTM Rendang Pie to stores across Singapore, part of the company’s continued expansion of plant-based choices and global aspiration to be a resource-positive company. The Impossible Rendang Pie will be available for a limited time at Starbucks stores and through delivery, with more plant-based food choices to be announced later this summer in partnership with Impossible Foods. 

The Impossible Rendang Pie is a locally inspired twist on a Starbucks classic, made with a flaky, buttery shortcrust pastry and featuring a filling of ground ImpossibleTM Burger from Impossible Foods, slow- cooked in a rich rendang gravy with carrots, edamame, potatoes and a hard-boiled egg in the center. It’s one of six items in Starbucks Singapore’s limited-time Shiok Food Menu, celebrating the local flavors of Singapore. 

“We’re pleased to introduce the Impossible Rendang Pie to our Singaporean customers as the first of our new selection of plant-based food,” said Patrick Kwok, general manager, Starbucks Singapore. “The new Impossible Rendang Pie is an innovative take on a local classic and builds on our commitment to expanding plant-based food choices, and reimagining our menu to help achieve our long-term sustainability goals.” 

“We’re excited to work with Starbucks in Singapore, and we look forward to introducing new delicious plant-based choices together for Starbucks customers,” said Nick Halla, SVP of International at Impossible Foods. “We’re thrilled with Starbucks’ commitment to offering plant-based foods, which is critical to Impossible’s mission to make the global food system sustainable.” 

The Impossible Rendang Pie is available for Starbucks customers to enjoy at all Starbucks stores across Singapore, and for delivery through Foodpanda, Deliveroo and GrabFood, until 11 August 2020. 

Check out for the nearest Starbucks location.

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