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Marketing In Asia > Blog > Business > Feature Stories > Starbucks Expands Plant-Based Food Menu In Singapore
Feature Stories

Starbucks Expands Plant-Based Food Menu In Singapore

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Last updated: 2020/08/12 at 12:00 AM
Editorial Team
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Today, Starbucks introduced two new food items, the Impossible™ Pasta Salad Bowl and Impossible™ Pie, to its core menu in Singapore, following the launch of the market’s first plant-based menu item in July. The new Impossible Pasta Salad Bowl and Impossible Pie will be available at all Starbucks stores island-wide and through delivery. 

The new dishes in Singapore join a growing number of plant-based menu items offered to Starbucks customers around the world. As customer demand for plant-based choices increases, Starbucks remains committed to expanding plant-based food and beverage offerings, as an environmentally friendly menu contributes to Starbucks global aspiration to be a resource-positive company. 

“We know our customers are increasingly interested in plant-based food and beverage choices, and we’re excited to bring these innovative new additions to our menu,” said Patrick Kwok, general manager, Starbucks Singapore. “These delicious dishes join a range of food choices available at Starbucks in Singapore, and pair wonderfully with our handcrafted beverages. In addition to our two plant-based core food items, we are looking forward to expanding our beverage menu with plant-based options in the coming months as well.” 

“We’re thrilled that these new dishes made with our delicious Impossible™ Burger are now available as part of Starbucks’ core menu in Singapore. Impossible Foods is on a mission to make the global food system sustainable and having these dishes widely available to customers across the island, and all year-round, takes us another step closer to achieving this,” said Nick Halla, SVP of International at Impossible Foods. 

The Impossible Pasta Salad Bowl features Impossible plant-based meatballs against a vibrant bed of fusilli pasta, broccoli, French beans, baby corn and cherry tomatoes, served with a bright and nutty soy sesame dressing. 

$9.50

The Impossible Pie features ground Impossible Burger within a savory medley of gherkins, tomato sauce and layers of melted cheddar cheese wrapped in buttery, flaky short-crust pastry. 

Pie contains egg and dairy. 

$7.50

The new menu is available at all Starbucks stores across Singapore, and for delivery through Deliveroo, Foodpanda, and GrabFood.

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    Editorial Team August 12, 2020 August 12, 2020
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