19 June 2024, Hong Kong – Standard Chartered Bank (Hong Kong) Limited has unveiled its latest wealth management campaign, crafted in collaboration with Leo Burnett Hong Kong. The campaign features the renowned Kelly Chen, affectionately known as the “Diva of Asia,” and underscores the bank’s commitment to the principle of “Complexity Made Simple.”
In today’s fast-paced world, affluent clients are inundated with a deluge of information, making investment decisions increasingly complex. Standard Chartered prides itself on simplifying these complexities, offering a comprehensive range of wealth solutions to help clients navigate and analyze the overwhelming information in the market. This campaign aims to reassure affluent clients and bolster investment confidence amidst global economic uncertainties.
Kelly Chen’s multifaceted commitments resonate with the affluent segment of Standard Chartered’s audience, who often face challenging decisions across various life aspects. In the campaign’s TV commercial, market “white noise” symbolizes the ambiguities and complexities in investing, reflecting the indecisiveness experienced by many real clients of the bank. Despite geopolitical uncertainties and market fluctuations, Standard Chartered’s mobile-enabled myWealth services, Relationship Managers, and insights from the Chief Investment Office empower clients to make informed decisions.
Haymans Fung, Global Head of Marketing, Wealth and Retail Banking Marketing at Standard Chartered Hong Kong, remarked, “Affluent clients know that investment opportunities abound, but in today’s fast-paced world, the sheer volume of information can make investment decisions more complex than ever. By showcasing our multifaceted services, we hope to illustrate vividly in the campaign our longstanding commitment to addressing the diverse needs of time-starved individuals seeking a trusted partner to simplify their investment decisions.”
About Standard Chartered
Standard Chartered is a leading international banking group with a presence in 53 dynamic markets, serving clients in a further 64. Committed to driving commerce and prosperity through its diverse operations, the bank’s heritage and values are encapsulated in its brand promise, “here for good.” The history of Standard Chartered in Hong Kong dates back to 1859, and it is currently one of the region’s three note-issuing banks. Incorporated as Standard Chartered Bank (Hong Kong) Limited in 2004, it operates as a licensed bank under the wholly-owned subsidiary of Standard Chartered PLC.
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