Springboards, the AI-powered platform built to inspire creativity and not give you the answers, today announced a significant milestone: the addition of a significant number of strategic investors to accelerate its mission of keeping creative humans in the creative equation. These new partnerships follow unprecedented adoption by over 200 top agencies and underscore the growing belief that AI, when centred around humans and collaboration, is a game-changer for the industry.
With backing from leaders across the advertising, tech, and venture capital worlds including: Chris Colter, Managing Director, Media Strategy, Accenture Song A/NZ Australia, Chris Savage, Business Growth Specialist, The Savage Company, Christian Hughes Principal & President, Cutwater Agency, Chuck McBride, CCO & Founder, Cutwater Agency, Connon Bray, Co-founder Tracksuit & Ideally, Ellie Rogers former Sales Director at Snap, Gabrielle Tenaglia, Head of Marketing, Lettuce, Glen Cassidy, Consultant, Henry Innis, Co-founder, Mutinex, James Hurman, Founding Partner, Previously Unavailable, Mat Baxter, former global CEO, Huge, Matt Hermann, Founding Partner, JAM Branding, Nigel Carr, former CSO The Tombras Group, Reuben Halper, Head of YouTube, Google New Zealand, Rosie and Faris, Co-founders Genius Steals, Sammy Preston, APAC Client Council and Industry Trade Relations Lead, Meta, Simon Pound, Managing Partner Previously Unavailable, Tom Morton, Founder of Narratory Capital, LLC, former global chief strategy officer at R/GA, Zoe Scaman, Founder, Bodacious and lead investor Blackbird Ventures.
Springboards is poised to supercharge its growth and bring its vision to more creative teams globally. Co-founded by ex-agency strategists Pip Bingemann and Amy Tucker and CTO Kieran Browne, Springboards offers a suite of AI-powered tools that help creative humans start faster, explore more and collaborate together.
“We’ve had a lot of ‘pinch me’ moments over the past 24 months, but having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special,” said Pip Bingemann, CEO and Co-founder of Springboards.
“We never built Springboards with the intention of keeping it for ourselves but rather knew Springboards would be at its best only when centred around creative humans. It was a no-brainer to invite these industry legends into the fold and continue to explore more possibilities with some of the best thinkers in the world,” said Amy Tucker, CMO/CCO and Co-founder of Springboards.
Springboards plans to leverage the investment to expand its toolset, grow its global user base, and continue its commitment to building AI that empowers, not replaces, human creativity.
Zoe Scaman, Founder of Bodacious and Springboards investor said, “I’m proud to be an early supporter, investor and board member of Springboards, not just because it’s a revolutionary platform, but because it’s been built by two brilliant minds who deeply understand both the art and science of strategy. In an era where AI is often met with hype or fear, Springboards represents a rare third path – one grounded in thoughtfulness, integrity and a genuine love of the craft. It’s not about abandoning what we know, but expanding upon it with care. We can marry the old and the new, we just need to do it with clarity, courage and a belief in building something better.”
Mat Baxter, former Global CEO at Huge and Springboards Investor says, “The platform does exactly what it says on the tin, giving talented planners amazing AI-powered springboards to develop their insights, generate their ideas and design their strategies. That’s something our industry must absolutely lean into, which is why I’m not just a user, but an investor too.”
“We love creativity. We love great advertising, bold ideas, and the brilliant people behind them. We love being agile, informed, and constantly delighted. We believe in tools and thinking that make all of us better, faster, and well paid — not replaced. We believe in growth that lifts everyone. We love nice people. And yes, we really love Springboards,“ said Rosie & Faris Yakob, Partners at Genius Steals and Springboards investors.
Tom Morton, Founder, Narratory Capital, Former Global Chief Strategy Officer, R/GA and Springboards investor added, “A lot of marketing AI helps brand owners get generic outputs for less. Springboards helps agency practitioners get strong, brand-friendly insights, briefs and media plans faster. It’s a product you would welcome on the team.”
“I strongly believe that the future of creativity is human – and that the tools that stimulate human creativity are advancing in incredible ways. I invested in Springboards because they’re thinking deeply about how technology can, should and will support and accelerate human creativity,” James Hurman, Founding Partner, Previously and Springboards investor, concluded.
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