Transforming the Creative Process with Tools Designed to Inspire, Not Replace, Human Creativity
Springboards has officially launched, unveiling a transformative AI platform purpose-built for creative professionals in the advertising industry to help creative teams explore more ideas faster, and uncover new inspiration. Co-founded in Australia by former agency strategists Pip Bingemann and Amy Tucker, Springboards has already garnered the support of over 120 agencies worldwide, including Cummins & Partners, Jellyfish, BMF, TRG, SAMY, and Cutwater. Backed by $5 million in seed funding from Blackbird Ventures, the largest venture capital firm in Australia, Springboards is primed to reshape the future of creativity.
“Creativity in advertising is under siege,” said Amy Tucker, Co-founder of Springboards. “Shrinking margins, skyrocketing pitching costs, and ever-higher client expectations are threatening the craft. We built Springboards to help creatives do what they do best: think big, explore boldly, and stay original.”
Handpicked as part of the first Google for Startups Accelerator: AI First program, Springboards was proven to generate 10–30x more creative diversity than OpenAI, Anthropic, and Gemini combined. For agencies worldwide, it’s a game-changer in terms of inspiration.
Springboards offers a suite of nine AI-powered tools, each designed to amplify creativity at every stage of the process—from uncovering insights and generating ideas to validating concepts and crafting campaigns. Unlike off-the-shelf AI tools, which aim for a single “right answer,” Springboards embraces the complexity of creativity, fostering collaboration between humans and AI. By generating a diverse range of imaginative ideas, it becomes a true creative partner—one that sparks variation, fuels exploration, and enhances the creative process rather than replacing it.
Key features include:
- Insights Digger: Extracts brand insights from vast data sets.
- Campaign Concepts: Generates fresh creative ideas tailored to different tones and objectives.
- Validator Tool: Provides evidence to back up strategic decisions and creative approaches.
- Sparks Feature: Allows users to adjust the AI’s spontaneity, encouraging unexpected creative leaps.
“We designed Springboards to be a partner, not a replacement,” said Pip Bingemann, Co-founder of Springboards. “AI shouldn’t rob the industry of its soul—it should expand its creative horizons. With our platform, agencies can explore more possibilities, break conventions, and push the ceiling of creativity, ensuring the work isn’t just faster, but more daring, original, and inspired.”
A New Standard for AI in Creativity
Springboards is already earning praise from creative leaders. “Springboards is a game-changer,” said Tim Collier, National Head of Strategy at Cummins & Partners. “It helps teams focus on the most interesting and challenging part of our jobs—finding original ideas that connect deeply with people. It’s not about devaluing creativity; it’s about enhancing it.”
Christina Aventi, Chief Strategy Officer at BMF refers to Springboards “as a handy go-to tool.” She says, “It helps uncover insights to marinate upon that improve your thinking… it gives you stimulus that can shift where you were first going, to push you into more interesting places. More insights, more ideas and it’s actually surprising what triggers a new thread of your thinking, helping you make connections you wouldn’t ordinarily.”
“Springboards is like having a well-trained strategy partner who can sharpen your ideas or gut-check your thinking in the blink of an eye,” says Monik Ladha, Brand Strategy Director, at TRG. “It’s changing the way I approach assignments and workshopping problems.”
Tom Roach, VP Brand Strategy, at Jellyfish, part of the Brandtech Group said, “Our strategists love using Springboards. It’s proving incredibly useful. Helping them get to great briefs and ideas faster than ever before. It’s like having a strategy partner always by your side to riff with and bounce ideas off. It’s great when you’re a global team like us, everyone’s dispersed around the globe, and some strategists are the only ones in their market. It’s quickly become part of our daily AI diet. To us having Humans-in-the-loop is incredibly important. Maybe a Human x Springboards AI = the modern strategy team?”
Springboards also stands apart in its commitment to fostering collaboration. Its Canvas tool feature allows teams to work together seamlessly across disciplines and locations.
Built by Creatives, for Creatives
The platform’s origins are rooted in the personal experiences of its founders. During the pandemic, Amy and Pip—whose résumés include stints at Ikon, UM, and McCann—taught themselves to code as a way to improve their own creative workflows. What began as a side project has evolved into a global movement, with agencies from New York to New Zealand adopting the platform. Kieran Browne, Chief Technology Officer at Springboards, adds another layer to this foundation—an artist at heart who went on to earn a PhD in machine learning, seamlessly blends creativity with deep technical expertise. Before AI tools became widely available, he was already experimenting with them at Google, exploring their potential and pushing the boundaries of what was possible. Kieran’s perspective bridges the gap between development and creative work, ensuring the platform isn’t just built for creatives, but by those who truly understand the nuances of the craft.
“At Springboards, we believe the real enemy isn’t AI—it’s bland, boring, and safe ideas,” said Pip. “Our tools are designed to put the PLAY back into the creative process, giving teams the freedom to explore and innovate without compromise.”
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