SEOUL – July 15, 2024: Spotify, the world’s leading audio streaming subscription service, recently celebrated a monumental event, ‘RADAR Radio Live feat. RIIZE,’ dedicated to its RADAR Korea artist RIIZE. This groundbreaking event marks Spotify’s continuous efforts to uplift emerging artists globally through its RADAR program.
RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.
Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience tuning in via livestream, the event was a resounding success.
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The evening kicked off with RIIZE interacting directly with their fans, reading heartfelt messages, and participating in a fun ‘TMI QUIZ’ about their fellow members. The livestreamed segment featured a special DJ set by RIIZE’s own WONBIN, followed by a fan mission to choose photo props for each member, culminating in memorable photo sessions.
Jungjoo Park, Spotify’s Head of Music, South Korea, expressed, “Spotify is committed to supporting diverse Korean music genres and artists through programs like RADAR, connecting them with listeners worldwide. This event is a testament to our dedication, and we will continue to create special moments to showcase Korean artists to both their fans and new listeners.”
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Spotify revolutionized music listening when it launched in 2008. Users can discover, manage, and share over 100 million tracks and 6 million podcast titles for free or upgrade to Spotify Premium for exclusive features, including improved sound quality and ad-free listening. Today, Spotify boasts 615 million users, including 239 million subscribers, across over 180 markets.
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