Bundesliga International, a division of the prestigious DFL Deutsche Fußball Liga, and Sportradar (NASDAQ: SRAD) have announced an extensive extension and development of their worldwide cooperation, marking a revolutionary step forward in the integration of sports technology and fan interaction. This renewed partnership will last until the 2031–2032 season concludes, which will be a watershed year for innovation in sports and fan involvement.
A Groundbreaking Collaboration
Originally slated to conclude by the end of the 2025-2026 season, this partnership has been renewed ahead of time, showcasing a deep-seated commitment to pushing the boundaries of the sports experience. This extension not only cements Sportradar’s role as the official purveyor of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the DACH region but also significantly broadens its scope to include:
- The sublicensing of video content from Germany’s premier football leagues to an extensive network of sportsbook clients worldwide.
- The exclusive gathering and dissemination of live match data for betting purposes, in a collaborative effort with Bundesliga stakeholders, starting from the 2025-26 season.
- The provision of betting and streaming rights for all matches in the WOW Virtual Bundesliga, DFL’s foray into esports.
- An enhancement in the range and depth of Sportradar’s Virtual Sports Bundesliga, offering a unique interactive gaming experience.
- An intensified fight against match-fixing through education, prevention services, and the continued use of Sportradar’s Universal Fraud Detection System (UFDS), highlighting the partnership’s dedication to upholding integrity.
Innovation at Its Core
At the heart of this extended agreement lies a shared commitment to innovation, with both entities dedicated to harnessing the latest in technology to develop new products and services. These initiatives are designed to captivate and engage sports fans worldwide, offering immersive experiences that go beyond traditional viewing.
Peer Naubert, Bundesliga International Chief Marketing Officer, shared his excitement about the ongoing collaboration, stating, “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”
Moritz Gloeckler, Sportradar SVP Rights and Strategic Projects, reflected on the synergy between the two organizations, noting, “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”
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Stay Connected
For fans keen to stay up-to-date with the latest Bundesliga happenings, information is readily available on Bundesliga.com and through its official social media channels on Facebook, TikTok, and Instagram.
This extended partnership between Sportradar and Bundesliga International not only solidifies their leadership in the realm of sports technology and innovation but also promises to revolutionize how fans interact with the game, setting a new standard for the global sports industry.
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