KUALA LUMPUR, 2 DECEMBER 2023 – sooka, Malaysia’s premier streaming service, has launched an array of new content packs, combining attractive promotional pricing with an expanded range of features and content. This move is set to redefine the streaming experience for Malaysians, offering a mix of free and premium content that caters to diverse viewing preferences.
Free and Flexible Content Access for All
sooka is opening its digital doors wider, allowing all Malaysians to enjoy some of its content at no cost. This includes previews of live sports and entertainment content, along with selected channels. The real excitement begins when customers opt for sooka’s flexible content bundles. These bundles include 24-Hour, Entertainment, Liga Malaysia + Entertainment, All Sports + Entertainment, and Premium variants, with prices starting as low as RM12.90. In a special promotional gesture, sooka is offering all Malaysians free access to all LIVE sports content on the platform on December 2 and 3, celebrating the launch of these new packages.
A Word from the CEO
Euan Smith, Group Chief Executive Officer of Astro, expressed his enthusiasm at the launch: “As the demand for flexible, online streaming continues its upward trajectory, sooka aims to deliver highly tailored content, combining live and on-demand shows that will resonate with consumers across all target markets. sooka’s active monthly users (MAU) has risen 80% so far this year, and our VIP base grew 55% q-o-q driven by a much increased content library and enhanced targeted marketing. To date there are 1.5 million registered users on sooka, 60% of whom access sooka on mobile. We are confident that sooka’s new packs and pricing will set this great service on a higher growth trajectory in 2024.”
A Rich Tapestry of Content
Living up to its promise of delivering top-rated content, sooka stands out as the only streaming app in Malaysia offering an extensive lineup of LIVE sports content. This includes the Premier League, Liga Malaysia, Formula 1, NBA, BWF Tournaments, ATP Tours, MotoGP, UFC, and much more. Viewers can also look forward to the finale of the All Stars Gegar Vaganza (GV10) on December 10 and the search for Malaysia’s talent in Hero Dewi Remaja 2023. The upcoming series “Syurga Itu Bukan Mudah” is set to captivate audiences, alongside delightful children’s shows like Didi & Friends, Hello Pinkfong, and Super Nabil. The addition of more Chinese and Korean movies, dramas, and variety shows such as The Queen’s Ploy and A Journey to Love and Night Has Come caters to the growing fanbase of Asian entertainment.
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A New Chapter in Malaysian Streaming
With sooka’s innovative approach to content bundling and its commitment to delivering diverse and high-quality digital entertainment, the streaming landscape in Malaysia is poised for an exciting transformation. This strategic move by sooka not only enhances the viewing experience for its audience but also sets a new standard in the digital entertainment industry.
sooka Got All
The new packages are designed to offer customers the flexibility to choose the entertainment option that best suits their lifestyle and viewing preferences. Now, Sports, Entertainment, and Kids content are all accessible on sooka with the ability to enjoy these huge offerings simultaneously on up to three screens and higher resolution – all for a more premium experience.
For the ultimate entertainment experience, customers can indulge in all their favorite shows and LIVE Sports on the big screen with Premium, now with access to more screens, no advertisements, and a promotional price of RM49.90/month (original RM84.90). Meanwhile, sports fans can opt for the All Sports + Entertainment for all LIVE Sports or the Liga Malaysia + Entertainment for only RM34.90/month or RM28.90/month, respectively. With the Entertainment pack, customers can enjoy local and Asian dramas, variety and reality shows for only RM 14.90/month (original RM15.90). For those who prefer to binge entertainment, the all-new 24-Hour Pass has been designed to unlock all sports, entertainment, and kids’ content on any single day, all for only RM12.90/day.
sooka really does ‘got all’! Download the app from the Apple Store or Google Play Store (for mobile app) and Samsung, LG, Xiao Mi, & Google/Android TV (version 8 and above) for Smart TVs. For more information on sooka and its new packages, please visit sooka.my.
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