Global prestige skincare icon—SK-II and iconic Asian rock band MAYDAY meet for the first time in the name of love this “I Love You 520” Day
This ‘I Love You 520’ Day, global prestige skincare brand SK-II celebrates Loving You and Only You with a first-ever partnership with iconic Asian rock band MAYDAY.
Featuring MAYDAY’s hit love song “First Love Once Again” from their sixth Mandarin studio album “Born to Love”, SK-II debuts short film that transports you through a kaleidoscopic tunnel of love—a playful yet thoughtful invitation from MAYDAY to celebrate your unique love stories this 520 with SK-II.
In celebration of this, SK-II launches an exclusive 520 Day Limited Edition “Heartbeat” Gift set in China that features an intricately designed gift box with nested multi-layered hearts, an expression of love towards your one and only this special day. Fans will also be able to look forward to SK-II’s #1 award-winning Facial Treatment Essence with over 90% PITERA™ personalized with a handwritten message “You Are My Only One” penned by MAYDAY.
“We are thrilled to partner with SK-II. SK-II is the first beauty brand we as a band have partnered with in years. It comes at an extra special time for us as 2025 is the year we are celebrating our 25th anniversary as MAYDAY. We wanted to give our fans something different and special to look forward to this time this 520. We had a lot of fun filming this campaign.” shared Ashin, lead singer of MAYDAY. “Not many people know this, but we have actually been fans of SK-II’s products for years—especially the brand’s Miracle Water. Our songs have always been about celebrating love authentically, and we are excited to be able to do this with SK-II.”
“This years’ China ‘I Love You Day’, while most campaigns focus on the hottest and flashiest gifts, we wanted to shift the focus back to HER, challenging what has become the norm and celebrate the real, authentic meaning of love – with a thoughtful gift that celebrates loving you and only you.” shared Helene Bellamy, Global SK-II Senior Vice President and Global Brand Leader. “MAYDAY is not only a music legend but a true icon of love in the eyes and hearts of our consumers. Their iconic love anthems through the years have become synonymous with authentic celebrations of love. We look forward to our consumers sharing their unique love stories with their one and only this 520 with SK-II as #1 Gift and MAYDAY.”
This exclusive 520 Day “Heartbeat” Gift Set and limited-edition Facial Treatment Essence will be available while stocks last at all SK-II official online stores and counters in China from 8 May onwards, with fans also able to make their 520 Day gifting experience extra special by adding a personal message through SK-II’s exclusive bottle personalization service, also available only nationwide in China.
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