SingSaver, a leading personal finance comparison platform in Singapore and a subsidiary of MoneyHero Limited (Nasdaq: MNY), marks its tenth anniversary this year and is commemorating this milestone with the launch of its #MarchMadness campaign. With over $3 million worth of cash and rewards, the month-long campaign celebrates a decade of empowering Singaporeans to make smarter financial decisions and incentivises SingSaver users to apply for a range of eligible financial products, including credit cards, personal loans, online brokerage services and general insurance.
The campaign’s centerpiece is the Madness March wheel, which offers users the opportunity to win up to 50 percent of their salary, capped at S$2,500, and other rewards such as SK Jewellery gold bars, 2D1N vouchers at Compass Hospitality Hotels, other cash and reward vouchers, and bonus miles from HeyMax.
Founded in 2015, SingSaver has since emerged as a leader in value-driven financial comparisons. For nearly a decade, SingSaver has transformed the way Singaporeans approach financial decisions, empowering users with clarity, choice, convenience and rewards while driving market-leading innovations in personal finance. By providing accurate, impartial information and comparisons of financial products, SingSaver has enabled over one million consumers in Singapore to confidently compare more than 100 financial products and make informed financial decisions.
The platform’s sustained growth is evident in the over three million enquiries received across all financial products, underscoring SingSaver’s role as Singapore’s most trusted personal finance comparison platform. This is further demonstrated by a 38 percent compound annual growth rate (CAGR) in financial products enquiries from 2021 to 2023.
“A decade ago, we embarked on a mission to simplify personal finance for Singaporeans by providing clarity, impartiality, and meaningful rewards. Today, having empowered over one million users to navigate their financial journeys with confidence, I’m immensely proud of how SingSaver has transformed the way Singaporeans approach their finances. Our continued growth shows that transparent information and simplicity truly resonate with our users, and we look forward to empowering millions more in the future,” said Rohith Murthy, CEO of MoneyHero Group.
“We are proud to celebrate a decade of empowering Singaporeans to achieve better financial literacy. Through initiatives like the #MarchMadness campaign and the ongoing enhancement of MoneyHero Group’s ecosystem with Seedly and Creatory, we remain dedicated to equipping Singaporeans with the tools and knowledge they need to navigate the world of personal finance with confidence,” Rohith added.
As part of MoneyHero Group, SingSaver plays a key role in strengthening the personal finance ecosystem. Working alongside MoneyHero Group’s ecosystem of brands, including Seedly and Creatory, SingSaver has created substantial value for both consumers and financial partners. Over the past decade, SingSaver has cultivated strong partnerships with leading financial institutions, including Citibank, HSBC, SCB, OCBC and CIMB Bank, among others, enabling them to offer best-in-class product offers and pricing to consumers in Singapore while providing access to high-intent customers, driving significant business growth.
SingSaver has consistently led innovation in fintech—introducing Singapore’s first Rewards-Driven Personal Finance Model, pioneering Instant Credit Card Approval APIs, and recently launching the first-of-its-kind SingSaver mobile app. These groundbreaking innovations culminated in SingSaver becoming Singapore’s first publicly listed financial comparison platform as part of MoneyHero Group’s NASDAQ listing in 2023.
Most recently, SingSaver launched a new three-click travel insurance purchase feature for its members in Singapore. This enhancement allows returning users to instantly purchase travel insurance in just three simple clicks, eliminating the need to repeatedly fill out forms and saving them over 75 percent of the time typically required for purchasing travel insurance.
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