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Marketing In Asia > Blog > Open Category > Singapore’s first EV-only drive-in comedy show
Open Category

Singapore’s first EV-only drive-in comedy show

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Last updated: 2025/03/18 at 2:03 PM
MIA Editor
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You’ve seen the heartwarming stories or the tearjerker ads, but how often do we see a comedy show by an insurance company? For the first time ever in Singapore, Income Insurance is hosting a unique, one-of-a-kind ‘live’ show featuring Singaporean comedians Fadzri Rashid (Fuzz) and Eugene Soh. In a lively 70-minute set, they’ll shine a light on everyday life in Singapore, as well as driving habits and common misperceptions about EVs, with a witty and true-blue Singaporean attitude and quirkiness. 

It’ll be an electrifying night of comedy that brings together humour and insurance in an unforgettable way. This will be one of the largest congregations of EV cars and drivers in Singapore, reaching up to estimated 160 cars over two nights.  This event combines experiential customer engagement with a creative and nostalgic spin by using the drive-in performance idea that has not occurred in Singapore for many years.

Fadzri Rashid, formerly known as Fakkah Fuzz, is a Singaporean stand-up star who has his own Netflix specials Almost Banned (2019) and Too Real (2024) as well as his latest YouTube special, So, How?, which premiered on February 8, 2025. Eugene Soh is an up-and-coming comedy talent who has performed on stages around the world, including Comedy Masala, Tokyo Comedy Club and Lemon Stand Comedy Club.  

The EV-only drive-in comedy show is part of Income Insurance’s effort to complement EV adoption in Singapore by addressing the targeted needs of EV drivers through tailored insurance protection. This aligns with Income Insurance’s commitment to alleviating concerns about driving an EV, which may, in turn, influence EV adoption. The initiative follows the recent launch of eDrivo, its latest car insurance designed for EVs, which includes an industry-first 24/7 emergency mobile rescue service. Fadzri Rashid (Fuzz) and Eugene Soh were previously featured in Income Insurance’s Between Two Chargers ad for its eDrivo launch.

Event Details

Event TitleSingapore’s first Electric Vehicle-only drive-in comedy show…  and probably the World’s First
OrganiserIncome Insurance
Event DescriptionDrive in and sit back in the comfort of your EV and enjoy an electrifying night of comedy as local comedians, Fuzz (formerly known as Fakkah Fuzz, who has two Netflix specials) and Eugene plug into the spotlight and charge up the laughs. You’ll be laughing so hard, your battery might need a recharge!   In a 70-minute ‘live’ show, they will put a funny spin on everyday life in Singapore, driving habits and common misperceptions and challenges about EVs – with true blue Singaporean attitude and quirkiness.       $25 per EV. Snacks and drinks, as well as deck chairs will be provided.    This first-in-Singapore event is brought to you by Income Insurance.
Event Date  and Time26 & 27 March 2025 (Wednesday & Thursday) 7.30pm to 9.00pm
LocationRepublic Boulevard Open Air Carpark  (Google maps: https://maps.app.goo.gl/Azx38zW3CNwAuWty6)
Website & Registrationwww.income.com.sg/evdrivein
Price$25 per EV, inclusive of 2 snacks, 2 beverages, 2 deck chairs and EV charging vouchers. (worth more than $80) Complimentary for Income Insurance eDrivo customers (with promo code)
Event Programme6.30pm: Doors open / gift collection 6.30pm – 7.30pm: Pre-event entertainment with hosts and games 7.30pm – 9.00pm: Live comedy show by Fadzri and Eugene

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    MIA Editor March 18, 2025 March 18, 2025
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