A purpose-led CMO and transformational growth leader, Siew Ting Foo will support InfluenConnect™ in shaping its growth strategy and go-to-market approach across East and West.
Note: Siew Ting Foo – A Purpose-led CMO and Transformational Growth Leader Joins InfluenConnect™ as Strategic Advisor
InfluenConnect™, the award-winning influencer marketing platform focused on purposeful, data-driven brand–creator partnerships, announces the appointment of Siew Ting Foo to its Advisory Board.
Siew Ting brings extensive strategic, purpose-driven, and global brand-building expertise to InfluenConnect™. With over 25 years of experience at multinational organisations, including Unilever, Mars, Diageo, and Fonterra, and most recently serving as Global Chief Brand and Insights Officer and Asia Pacific Japan CMO, HP Inc. She has led significant brand transformation initiatives and delivered measurable business results.
Recognised six times by Campaign Asia as one of the “Most Purposeful CMOs”, Siew Ting Foo has long advocated inclusive leadership, cultural insight, and human-centred marketing. She was recently named a Global Top 3 Inclusive CMO and currently sits on the board of The Marketing Society and RSVP Singapore, where she serves as Chairman of the Strategic Communications Committee.
In her role at InfluenConnect™, Siew Ting will advise on strategic development and go-to-market direction, with a strong focus on embedding purpose into technology, operations, and market expansion. Her philosophy of building “brands with soul” aligns with InfluenConnect’s mission to drive positive change in the creator economy by increasing transparency, amplifying diverse voices, and contributing to environmental sustainability.
InfluenConnect™ aims to become the “Skyscanner for brands to find over 120,000 influencers globally”, offering marketers visibility across creators from 46 countries, 39 ethnicities and 20 languages, while enabling emerging talent to be easily discovered. The platform prioritises trust and accountability through transparent creator data, AI pricing benchmarking, brand-safety verification. Reinforcing its commitment to impact, InfluenConnect™ allocates a portion of profits to tree-planting and environmental initiatives, supporting sustainable growth across the ecosystem with 1,605 trees funded – Visit our Forest.
“We are honoured to welcome Siew Ting Foo,” said Carol Chan, Founder and CEO of InfluenConnect™. “This year at Cannes Lions, I had the privilege of speaking with Siew Ting on a panel about diversity, where her clarity, conviction, and commitment to elevating underrepresented voices truly stood out. Her CMO perspective and dedication to integrity will support InfluenConnect™ in strengthening its focus on trusted creators, brand safety, and transparent outcomes for global brands.”
Earlier this year, we were also proud to welcome Jon-Paul Brett, Digital Director at Burberry, to our Advisory Board. JP brings exceptional expertise in digital innovation, platform thinking, and AI strategy, and, just as importantly, he joins Siew Ting in inspiring us to aim higher while staying grounded.
Siew Ting joins InfluenConnect™ during a period of strong momentum, following recognition as Gold Winner at the Mediaspace Global Changemakers’ Awards and as a shortlisted entrant at Cannes Lions 2024. The platform currently powers campaigns for leading brands across Asia and the UK, supported by a verified network of more than 120,000 influencers.
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