Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes out the year with its annual 12.12 Birthday Sale, the most joyful year-end celebration in the region. This year, 12.12 is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during the happiest time of the year. Through the 12.12 Birthday Sale, shoppers can also spread the holiday cheer to their favourite local businesses, with 2 times more items being sold by local businesses this year.
Users can look forward to a delightful celebration throughout the festive season. In the past year, Shopee has brought fun to our users through exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels. This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan, as well as more giveaways, performances by popular Kpop group Tomorrow X Together, and the launch of the all-new in-app game Shopee Run.
Zhou Junjie, Chief Commercial Officer, Shopee, said, “Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season.”
1. Celebrating the happiest time of the year with the best deals
Shopee is thrilled to bring users the most exciting deals this 12.12 as they hunt for the best gifts and experiences to reward themselves and their loved ones. These include:
- Irresistible Deals and Rewards on Shopee: Shoppers can enjoy $200,000 worth of giveaways, released every 2 hours on 12 Dec (prizes include $12,120 cash, PS5, $120 off no min. spend Shopee Vouchers and more), $60 Cashback All Day for everyone and Daily Midnight 50% Off Flash Deals happening from 30 Nov to 15 Dec. New users will also receive a voucher bundle worth $64, including a $10 off, no min. spend voucher for their first purchase, or choose to redeem a free gift from our curated selection comprising over 70 items, worth up to $49.90.
- Stock up at Shopee Supermarket: Users can look forward to the storewide Best Price Guarantee, Free Shipping and Cashback vouchers up to 30% when they shop with Shopee Supermarket every day and anytime. This 12.12, expect upsized deals and vouchers on groceries and household essentials on 12.12 Shopee Supermarket Sale on 6 Dec and 12.12 Shopee Supermarket Grocery Bash on 12 Dec. Watch out for $0.99 Hourly Deals, Members Exclusives, Crazy Slashed Deals, Overseas Food Fair and more! New users of Shopee Supermarket can also enjoy 50% cashback on their first three purchases and other spectacular deals.
- Indulge with Shopee Premium: Find exclusive Shopee Premium deals including the 2 Hour Midnight Brands Flash Sales (12 am – 2 am), with up to 80% off on premium brands, upsized vouchers and exclusive Christmas Gift Sets from luxe beauty brands. Shoppers who spend a min. of $250 on premium brands can also stand a chance to win an Advent Calendar worth more than $290!
- Deals all around you with ShopeePay: From 30 Nov till 15 Dec, users can enjoy up to 99% off exclusive 12.12 ShopeePay Brands including Milksha, Xin Fu Tang, Fragrance and more. ShopeePay users can also look forward to irresistible deals on the 12.12 ShopeePay Sale on 10 Dec and 12.12 Birthday Sale on 12 Dec, including Thematic Crazy Flash Sales throughout the day, exclusive ShopeePay Flash 20% Cashback Vouchers and $0.01 Scan & Pay Vouchers from top merchants like Jollibean, Wingstop, and more.
2. Celebrating Shopee’s Birthday with exciting virtual experiences and non-stop entertainment
At Shopee’s 12.12 Birthday Sale, users can shop for products on Shopee Mall, the most trusted destination for their big purchases from brands. This 12.12, Shopee also brings shoppers exciting virtual experiences to elevate their shopping experience:
- 24H Non-Stop Brands Flash Sale: Users can enjoy up to 90% OFF over 350 authentic brands from every category. Featuring big brands such as Walch, Xiaomi, Pampers, SASA, and more!
- Enjoy year-end festivities with Shopee Mall Street: Shoppers can immerse themselves in the holiday spirit by taking a walk down Shopee Mall Street. Feel the festivities come to life with our birthday carnival-themed virtual shopping street. Shop from 24 brands with exclusive pre-claim vouchers and deals from popular brands such as Samsung, Laneige, Nintendo and more.
- Try and buy with Shopee BeautyCam: Shopee BeautyCam returns this 12.12 with more brands and over 400 products, including L’Oreal Paris, Maybelline, 3CE and more. The augmented reality tool will allow shoppers to try on beauty products virtually before purchase, ensuring they find the right shade for themselves every time. This 12.12, users can enjoy up to 80% off exclusive makeup gift sets and new launches, up to 15% off shop vouchers and exclusive gifts with purchases.
Users can also expect non-stop entertainment from today till the big finale on 12 December. Highlights include:
- Non-stop entertainment on Shopee Live: Countdown to 12.12 Birthday Sale with us during Shopee’s countdown stream starting from 9 pm on 11 Dec and participate in exciting activities like, Check Out or Drop Out, Shopee Live Quiz and Mega Auction to win plenty of coins and giveaways. On 12 Dec, celebrate Shopee’s Birthday at 8.30 pm and join us again to enjoy party games like Check Out or Drop Out, Shopee Live Quiz, Grand Lucky Wheel and pop some balloons with us to win various prizes.
- Wholesome fun with Shopee Prizes:
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- Shopee Birthday Bash: Celebrate our Birthday by playing Shopee Birthday Bash from 1 Dec to 12 Dec! Users can level up their Birthday Buddy and stand to win exciting prizes of up to $120 OFF Shopee Vouchers, 1M coins and Nintendo Switch Consoles.
- Feel the rush with Shopee Run: Shopee launches its exhilarating new game, Shopee Run, this 12.12. Keep running and stay clear of obstacles to unlock new characters and maps in-game such as Marina Bay and our Central Business District, all while earning exciting rewards.
- #ShopeeGivesBack with Shopee Farm: In collaboration with Garden City Fund (GCF), Shopee aims to spread joy this Christmas season with #ShopeeGivesBack! From 1 Dec to 25 Dec, plant a Charity Seed on Shopee Farm with 10 Shopee Coins to donate to GCF and win up to $22k worth of Shopee Vouchers. As part of the Digital Donation Drive, users can also donate directly to the GCF through their store on Shopee, with a range of $5, $10 and $25 donations. The top 100 donors stand a chance to win $12 Shopee vouchers. Take this chance to also visit our six dazzling Shopee Giving Trees at Singapore Botanic Gardens from 4 Dec – 2 Jan.
- Shopee Daily Prizes: Shoppers can tap to open their Daily Prizes and win up to 1.2M Shopee coins, $1,212 Shopee vouchers, 12.12 Holiday Gift Box and more! On 12 Dec, get a chance to win prizes every 2 hours.
3. Celebrating local businesses and culture
This year, many more businesses have ventured online with Shopee, building successful e-commerce strategies to sustain their livelihoods. On 12.12, Shopee celebrates its achievements.
- Supporting local partnerships:
- Heartlands Festival 2021: In collaboration with Heartlands Go Digital (HGD) initiative with Enterprise Singapore, Shopee Support Local is featuring over 50 heartland merchants at this year’s Heartlands Festival 2021, who have made the move from heartland retail to e-commerce with Shopee, and their top-selling deals! There’s something for everyone at the Heartlands Festival!
- Made With Passion: From 25 Nov – 25 Dec, users spending on participating Made With Passion brands on Shopee can be one of the 50 lucky winners to win $100 Shopee vouchers each. Get one chance with every $1 spent, and x2 chances on 12.12. New Shopee users get 12 chances on their first purchase. Users can catch their favourite brands in action via Shopee’s live streams and win exciting vouchers and hamper giveaways worth more than $200.
Local businesses represent a significant part of local culture and as the need for digitalisation increases, Shopee is committed to supporting these sellers and helping them thrive:
- Shopee Celebrates Local: Shopee launches our #ShopeeCelebratesLocal campaign, a special contest to share and promote beloved local sellers who remind us of home. In celebration of our birthday and our local sellers’ achievements, we are featuring four unique local sellers and their stories on Shopee’s Youtube Channel. Users can vote for their favourite seller by commenting on their YouTube video, from now till 12 Dec 2021. The most well-received seller stands to win $1,212 Shopee Vouchers and will share their story on Shopee Live on 9 December. 12 lucky voters will also take home $120 Shopee Vouchers. Through our support local campaign microsite, users can enjoy exclusive deals when supporting these sellers.
For more information about Shopee 12.12 Birthday Sale, visit here.
