Southern Cross Austereo (SCA) has unveiled its most advanced LiSTNR AdTech product yet, LiSTNR Precision Plus, a groundbreaking, world-first evolution in digital audio advertising, set to launch in October.
This world-first innovation cements LiSTNR as the global benchmark in digital audio advertising technology, unlocking rich audience insights and enabling smarter digital campaign strategies. Powered by cutting-edge AI combined with first party data signals from both LiSTNR and brands, LiSTNR Precision Plus delivers real-time optimisation, empowering brands and agencies to execute more targeted and impactful audio campaigns.
LiSTNR’s market-leading AdTech capabilities, combined with full ownership of its technology roadmap, enable SCA to innovate rapidly. This allows for the development of advanced AdTech tools to manage and deliver campaigns across channels, while tailoring market-specific solutions for Australian advertisers, while continually developing advanced AdTech products that drive measurable results.
“LiSTNR Precision Plus is not just an evolution – it’s a revolution in how digital audio campaigns are planned, delivered and optimised,” said Olly Newton, Executive Head of LiSTNR Commercial. “With real-time data, AI-powered targeting, and a platform built in Australia for agencies and advertisers, purpose-built for local market trends, we’re giving brands the tools to make every advertising dollar work harder.”
Launched 18 months ago, the award-winning LiSTNR AdTech platform has transformed digital audio advertising in Australia, delivering multiple world-first media campaigns. SCA has continued to lead innovation with a clear focus: making every advertising dollar work harder. Now, with the release of LiSTNR Precision Plus, SCA continues to set the benchmark for innovation in one of the fastest-growing advertising channels.
“Our ability to deeply understand audiences and dynamically reach them is transforming the marketing funnel,” said Newton.“LiSTNR Precision Plus redefines what’s possible in audio advertising, delivering measurable results and real-time intelligence at scale.
The LiSTNR AdTech Hub powers SCA’s latest innovation by delivering world-first capabilities that drive measurable results for agencies and brands. Built on LiSTNR’s fully owned ecosystem and its highly engaged audience of 2.4 million users, the Hub unlocks powerful tools including expanded Dynamic Creative Optimisation (DCO), using variable data sets including LiSTNR’s own first party data and Advertiser Data Matching via privacy-first clean room solutions.
As one of Australia’s fastest-growing advertising channels, digital audio continues to be a strategic focus for SCA. With the release of LiSTNR Precision Plus, SCA reaffirms its leadership in the space delivering innovative, results-driven solutions for brands and agencies seeking meaningful engagement and stronger ROI.
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