Ruder Finn, a global leader in communications and reputation management, has announced the launch of RFBrandProtect.ai, an advanced platform designed to help organizations safeguard their brands and navigate the challenges of a rapidly evolving, AI-driven digital landscape. The platform offers a comprehensive range of tools and services aimed at preparing, managing, and mitigating risks while enhancing brand resilience and digital strategies.
“At Ruder Finn, we are leveraging AI to strengthen how we protect and advance our clients’ reputations, helping them stay ahead, act smarter, and build lasting trust with their stakeholders.” said Elan Shou, Global Chief Growth Officer and Managing Director of Ruder Finn Asia. “With six core services—including crisis simulation, real-time monitoring, predictive planning, and AI-driven crisis response—the RFBrandProtect.ai platform helps organizations anticipate risks, act decisively, and build lasting resilience. Our leadership in AI-driven communications is further reinforced by the appointment of futurist and former OpenAI executive Zack Kass as Chair of our one-of-a-kind AI Advisory Council—guiding how we apply AI to real-world client work.”
David Ko, Managing Director of Ruder Finn Interactive Asia, emphasized the transformative potential of AI-optimized brand protection, stating, “In today’s hyperconnected, AI-fueled world, brand perception can change in an instant. RFBrandProtect.ai is designed to give organizations the tools they need to not only respond quickly to threats but also to proactively shape their reputation and turn challenges into opportunities. This platform is truly a must-have for brands looking to thrive in this new AI era.”
At the heart of RFBrandProtect.ai platform is BRAND Watcher AI, a comprehensive service that begins with holistic monitoring of brand mentions across social media, news outlets, forums, and alternative media channels. The magic sauce is an AI-driven system that combines Expert-in-the-Loop (EITL) and pre-trained Large Language Models (LLMs) to analyse issues by severity and provides actionable recommendations. The result is a powerful service that sifts through large amounts of data and offers crisis strategy turnaround times as quickly as 30 minutes.
To address the growing influence of AI and LLMs like ChatGPT and Google Gemini, RFBrandProtect.ai introduces AISEO, a pioneering solution for LLM optimization. This feature monitors how brands are represented across AI-driven platforms, identifying misinformation, bias, and inaccuracies while providing tools to correct and refine their digital presence. Proprietary technology allows for the training of public LLMs to ensure that brand narratives remain accurate, trusted, and prominently visible.
Another integral component is SONAR Crisis Simulation, an immersive experience that enables organizations to prepare for crises in a controlled, realistic environment. Teams are placed in simulated scenarios that mirror real-world challenges, from social media controversies to major reputational threats, fostering strategic thinking and improving decision-making under pressure. Guided by Ruder Finn’s experienced strategists, participants gain practical insights and build the agility needed to manage crises effectively.
Complementing this is the SONAR War Room, an AI-powered command center designed to empower organizations with real-time crisis detection and response capabilities. By integrating live social media sentiment analysis, predictive analytics, and stakeholder mapping, the War Room provides an unparalleled resource for managing complex crises with speed and precision.
EchoLocate™, another groundbreaking feature of the platform, combines scenario planning with real-time crisis management. Using AI-driven predictive modeling, EchoLocate™ Scenario Planner lets Ruder Finn consultants conduct planning workshops that enable organizations to anticipate potential outcomes, map stakeholder relationships, and develop communication strategies tailored to evolving situations.
EchoLocate™ Crisis Manager is an online mobile-friendly portal that ensures immediate, accessible guidance for frontline teams during crises, without prior training.
David Ko concluded, “RFBrandProtect.ai represents a significant leap forward in brand management. By integrating cutting-edge AI technology with expert human oversight, we aim to redefine how brands prepare for and respond to crises, ensuring they remain resilient, relevant, and trusted in an ever-changing world.”
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