Singapore, 9 July 2024 – International communications powerhouse, Ruder Finn Asia, is thrilled to announce significant leadership changes. Brian Witte has been promoted to Head of Southeast Asia Corporate Practice, while Pamela Phua joins as the new General Manager of Ruder Finn Singapore.
Brian Witte has been an integral part of the Ruder Finn Asia team for over a decade, advising prominent corporate clients like Visa, Infor, 3M, DBS, BASF, Backbase, and Pan Pacific Hotels Group during his tenure as General Manager of Ruder Finn Singapore. In his new role, Brian will spearhead cross-border client collaboration and explore new business opportunities across Southeast Asia.
“I am honoured to step into this position and excited to build on the strong foundation we’ve established in Singapore and across the region. Southeast Asia is a dynamic and rapidly evolving market, and I look forward to leveraging our corporate practice and regional expertise to help our clients navigate its complexities. My focus will be on fostering collaboration and identifying innovative strategies that drive business growth and strengthen positive reputation for our clients,” elaborated Brian Witte.
Pamela Phua, with over 20 years of experience in branding, integrated marketing, reputation management, and strategic communications, brings a wealth of expertise to her new role as General Manager of Ruder Finn Singapore. Previously, she was the Head of New Business, Asia, PR & Influence at Ogilvy, where she excelled in client advisory and business development.
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Pamela has a proven track record in managing high-stakes reputation management projects, navigating complex crises, and safeguarding corporate reputations. Her extensive experience in consultancy and in-house roles makes her an excellent leader for Ruder Finn Singapore.
Following Ruder Finn Asia’s recent recognition as the Best Agency in Asia-Pacific by the PR Week Global Awards, Pamela remarked, “I am excited and honoured to join the acclaimed Ruder Finn Singapore team and look forward to driving creative strategies that will elevate our clients’ brands and reputations. My aim is to ensure we deliver impactful results and stay ahead in the dynamic communications landscape.”
Both Pamela and Brian will report directly to Elan Shou, Ruder Finn Asia-Pacific Managing Director. Elan commented, “These strategic appointments represent a major milestone for Ruder Finn in Southeast Asia as we expand and enhance our capabilities. Brian brings extensive expertise and established regional relationships, while Pamela offers an innovative approach and a strong background in integrated marketing communications. This will bolster Ruder Finn Asia’s regional presence as a leading integrated communications consultancy in Southeast Asia.”
About Ruder Finn Asia
Ruder Finn Asia, the Asia-Pacific division of New York-based Ruder Finn, is a global communications consulting firm renowned for producing award-winning work at the intersection of content, creative, and digital. With over 700 consultants in Asia-Pacific, the firm operates offices in major cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong, Singapore, Malaysia, Mumbai, New Delhi, Hyderabad, and Bangalore. Key clients include Bang & Olufsen, DHL, Four Seasons Hotels & Resorts, GSK, Hermès, Jumeirah, L’Oréal, Omron, Sanofi, Visa, Volkswagen Group, and leading brands from the Kering, LVMH, and Richemont Groups.
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