Riot Games, a leading global game developer behind the immensely popular titles such as League of Legends and VALORANT, have appointed PR consultancy Maverick Indonesia to strengthen their presence in Indonesia and Malaysia.
“Our vision at Riot Games is to be the most player-focused game company in the world. Through Maverick Indonesia’s expertise in media and PR, we hope this collaboration can further support us in providing a better gaming experience for our players in Indonesia and Malaysia,” said Resha Pradipta, Country Manager for Riot Games ID & MY.
In a separate development, Maverick Indonesia was also appointed by Japfa Food to help with the launch and growth of Olagüd, a supplier of premium, probiotic-fed fresh chicken and other products.
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“Chicken is the main source of animal-based protein in Indonesia but we need to do a lot of education to make sure that consumers can make the right choices that are good for their families,”said Billy Tham, Head of Go Direct, Japfa Food.
“We appointed Maverick because they were able to help us communicate with our consumers simply, directly and effectively across paid, earned, shared and owned channels,” he added.
“We thank Riot Games and Olagüd for their trust in us to impact their brands with communication,” said Dyah Ayu Arini, a partner at Maverick Indonesia. “We are excited to begin our partnership with these clients because of their commitment to data-driven strategies and embrace of a rapidly changing market environment.”
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