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Marketing In Asia > Blog > Marketing > Advertising > Rev Up Your Romance: Bumble Launches Motorsports Badge for Singapore’s Night Race Season
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Rev Up Your Romance: Bumble Launches Motorsports Badge for Singapore’s Night Race Season

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Last updated: 2024/09/18 at 9:47 AM
Hiren Lakadiwala
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Rev Up Your Romance Bumble Launches Motorsports Badge for Singapore’s Night Race Season
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Singapore – As Singapore prepares to host its most electrifying event of the year – the adrenaline-pumping night race – Bumble, the women-first dating app, is introducing an exciting new feature: the Motorsports Badge. This latest addition allows motorsport lovers to rev up their dating profiles and connect with fellow enthusiasts who share the same passion for fast cars, roaring engines, and thrilling races.

The Motorsports Badge is a new way for Bumble users to showcase their love for the sport and seek out like-minded individuals. With motorsports fever sweeping through Singapore this season, it’s a perfect opportunity for singles to find a potential partner with similar interests. According to a survey conducted by Bumble, 61% of users in Singapore already feature a sports-related badge on their profiles. This trend highlights the growing appeal of connecting through shared passions.

The Intersection of Sports and Romance

The timing couldn’t be better. Singapore’s annual night race is set to attract over 250,000 spectators, making it the ideal setting for couples to bond over their mutual love of motorsport. In fact, Bumble’s recent survey revealed that nearly half of Singaporeans (43%) enjoy watching sporting events with their partners. Furthermore, 35% believe that attending or watching sports together makes for an excellent date, fostering deeper connections through shared experiences.

More than two-thirds (66%) of respondents expressed that watching a race or sporting event can reveal much about a person’s personality – particularly how they react to the highs and lows of competition. This season, sports isn’t just about entertainment; it’s an avenue for forming stronger, more meaningful relationships.

Top Bumble Tips for Revving Up Your Love Life This Race Season

To help you make the most of this thrilling season, Bumble has shared some exciting tips for enhancing your profile and planning memorable dates:

  • Add the Motorsports Badge to Your Profile: Let potential matches know that you’re a racing enthusiast! With over 150 interest badges to choose from on Bumble, including 50 sports-related options, showcasing your passion for motorsport can help you find the perfect spectator partner.
  • Personalize Your Profile: Share your favorite team, race day plans, and the after-parties you’re attending to connect with those who share your enthusiasm. Ladies, start the conversation with a fun question like, “Which motorsports racer would you be stuck on an island with?”
  • Get Creative with Your Dates: Even if you can’t attend the race in person, plan an outing to a local bar or sports venue where the races are being broadcast. Watching the action with fellow fans can spark exciting conversations and connections.
  • Enjoy with Friends: Group settings make it easier to break the ice, giving you a relaxed environment to bond over shared passions. Whether you’re meeting new people or strengthening existing relationships, the shared excitement of race season can bring everyone closer.

Also Read: Charting a revolutionary approach to customer service with GenAI

The Thrill of Connection

Meihui Chen, APAC Communications Lead at Bumble, expressed her excitement about the intersection of sports and dating this season:

“Race season in Singapore is always an exciting time when the thrill of the competition takes over the city – whether you’re fans or not. As we immerse ourselves in the symphony of speed under the stars, we’re seeing the intertwining of sports and romance, with more than 1 in 3 indicating a shared love of sports as a ‘must-have.’ More and more, we’re seeing people use Bumble’s profile interest badges to find and connect with those that share their passions, whether it’s motorsports or a shared appreciation for a specific cuisine or music. Whether you’re a local, involved in the races, or just visiting as a spectator – Bumble is here to help you make those meaningful connections on your terms.”

With the new Motorsports Badge, Bumble continues to empower its community to connect in unique and meaningful ways. Whether you’re passionate about racing or simply looking to meet new people, this season promises to bring romance and adrenaline together like never before.

About Bumble

Bumble is the women-first dating and social networking app founded by Whitney Wolfe Herd in 2014. Bumble connects people across three key areas: dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz). The platform is built on the principles of kindness, respect, and equality, ensuring a safe space for all users. Bumble holds its members accountable for their actions and strives to provide an experience free from hate, aggression, or bullying.

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    Hiren Lakadiwala September 18, 2024 September 18, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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