Instagram records over 500 million daily users, and over 80% of the users follow multiple business brands present on Instagram. No wonder today, brands consider Instagram as an integral part of social media marketing tactics.
And everything about this Instagram marketing strategy starts with your business profile. There are a few common elements of the Instagram profile that act as an essential part of its website design. Once you get these profile web design elements correctly, you can start using Instagram features like Stories, Boomerang, and the like.
While working towards getting the Instagram business profile web design correctly, you can also buy real Instagram followers. It will help your business profile to appear professional and impressive to your audience. Every customer finds an Instagram profile with more followers more credible than the rest. To purchase the follower count of your choice, you can join hands with expert service providers that specialise in this.
The essential aspects of Instagram web design
Create a public profile. Are you planning for an Instagram business profile? If yes, then you need to create a public profile, instead of a private one. People should be able to check your posts, whether they follow you or not. It’s an essential profile setting that you need to adhere to. It will give your potential users the chance to check your posts for a while and decide if they want to follow you. Also, when a follower tags your brand name as a reply to a comment or on their posts, your public profile will be available to all.
An easy business name. You should always add the complete business name in your profile section. And make sure the name is visible under the username option and is easy to comprehend by the users. Your online audience wouldn’t have the patience for a complicated name that doesn’t let them know what your company, product, or service is all about.
Searchable and recognisable usernames. Ensure that the profile’s username is identifiable and highly searchable, similar to the business name. And just in case your business name already has a username, you should have the business name as the first part of the username. It will help people to search for services/products your business specialises in and come across your Instagram profile. Take time to brainstorm and finalise such a username.
You need to have an on-brand Instagram profile image. The first thing that your people will glance at in your business profile is the profile image. You need to select a photo that is clear and easy to identify. The image needs to be on-brand with various other social networking platforms. There’s no need to create the circle on your picture. As you crop the image, the circle automatically appears. But make sure that the profile picture resonates with the Instagram profile and brand theme. Also, you need to keep the minimum size of the Instagram profile picture 110×110 pixels, a perfect square. It’s essential to keep to this minimum pixel. Also, you should try and stay below 200×200 pixels so that the picture doesn’t become stretched or blurry, which will hurt the Instagram profile design.
Keep a link in the bio that can get tracked. Instagram has a few of its grey areas as well with its business profiles. Some business owners feel that Instagram can do better when it comes to generating organic website traffic. The reason for this is, the clickable URLs are allowed only a single “website” space in the profile bio. And business owners can keep on changing this link.
Hence, it is crucial to add the link on the “website” box in the business Instagram bio. It is easy for people to move from Instagram to a blog, a particular campaign, or a website. Do you want to know of one smart way to make others click on the link you share in your profile bio? You can mention the same in the image posts captions. Most brands use the term “Link in Bio” for their product launch posts and teaser ad campaigns. It directs the users to a place where they can get more data.
Additionally, you can also try and keep the users engaged by updating the URL, which frequently points to the current blog content. For instance, are you running an online contest? Or do you want to maximise the subscribers in your blog? If yes, you need to change the link and share the image which mentions the brand-new link in its captions.
Allow notifications. To make sure that your Instagram followers feel acknowledged, you should reply to their comments and queries. For this, you have to stay aware of when the questions take place. The “option” settings will help you to switch on the notifications. It will keep your users engaged and help you to attain an interactive profile layout.
Using the above pointers, you can enhance your website design for Instagram and keep more users engaged and provide customer delight.
