AirAsia MOVE, previously known as AirAsia superapp, has appointed seasoned marketing veteran Ravi Shankar as its new Chief Marketing Officer (CMO). Shankar, who boasts over 15 years of experience in the marketing and branding industry, will report directly to Nadia Omar, CEO of AirAsia MOVE. In his new role, Shankar will oversee the branding, marketing, data, and growth teams, leveraging his extensive expertise to drive the company’s strategic objectives.
A Return to Familiar Grounds
This marks Shankar’s second tenure with AirAsia. He initially joined the company in January 2017 as the Group Head of Digital Marketing, a role he held for two years. Subsequently, he served as the Group Head of Digital Marketing and Analytics for nearly two years, and later as Chief Growth Officer before departing. Reflecting on his return, Shankar expressed his enthusiasm, saying, “I am excited to be back in the AirAsia ecosystem. The team will harness the power of AI to enhance our marketing efforts. This role aligns perfectly with my passion for technology in marketing, aiming to position AirAsia MOVE as a leader in the travel sector.”
A Proven Track Record
Prior to rejoining AirAsia MOVE, Shankar was the Chief Marketing Officer at CARSOME Malaysia, where he was responsible for branding, marketing, growth, and customer experience across Malaysia, Indonesia, Thailand, Singapore, and the Philippines. His leadership at CARSOME resulted in significant advancements in brand positioning and customer engagement across these key markets.
Shankar’s career began in India, where he served as the Campaign Management Lead at Google for nearly two years. He then moved to Malaysia, taking on the role of Regional Head of Performance and Analytics at Lion and Lion for two years. His diverse background and proven success in the APAC region have equipped him with a unique perspective on the interplay between technology and marketing.
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Harnessing AI for Marketing Excellence
Shankar’s expertise in AI marketing is particularly noteworthy. He has consistently leveraged AI and data analytics to drive marketing strategies, improve customer satisfaction, and increase revenue. His innovative approach is expected to significantly benefit AirAsia MOVE as it continues to expand its digital footprint and enhance its customer offerings.
Strategic Vision for AirAsia MOVE
With Shankar at the helm of the marketing department, AirAsia MOVE is poised to advance its strategic vision of becoming a leading player in the travel sector. His comprehensive understanding of digital marketing and growth strategies, combined with his passion for technology, is expected to drive the company’s marketing initiatives to new heights.
Shankar emphasized the importance of integrating technology with marketing efforts. “This role aligns perfectly with my passion for technology in marketing, aiming to position AirAsia MOVE as a leader in the travel sector,” he added. His commitment to innovation and excellence is expected to resonate throughout the organization, fostering a culture of growth and continuous improvement.
Ravi Shankar’s appointment as CMO of AirAsia MOVE marks a significant milestone for the company. His extensive experience, combined with his innovative approach to AI-driven marketing, positions him as a valuable asset to the team. As AirAsia MOVE continues to evolve and expand, Shankar’s leadership is anticipated to play a crucial role in achieving the company’s strategic goals and enhancing its market presence.
