Fintech platform Lendingkart, announced Rajkumar Rao, the first brand ambassador for Lendingkart. The Indian fintech pioneer has appointed Rajkummar Rao to engage with millions of MSMEs in India who want to build their businesses and achieve greater success.
The MSMEs account for 30% or nearly $1 trillion in contributions to India’s GDP. It goes without saying that the boost to this sector is eventually a big boost for the Indian economy. MSMEs have remained capital-crunched, and India would have to further ease access to working capital for MSMEs in order to achieve its $5 trillion economy vision.
Rao has been in the industry for a while and made a mark in the film industry. Harshvardhan Lunia, founder and CEO, Lendingkart, said. “He is the apt ambassador for us in our journey to simplify MSME financing. We clicked together in the first meeting we had. As the digital economy grows, it is important to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a role in bridging the credit gap that MSME sector faces,” he added.
Also read: Cipla Health’s Maxirich Gets Ayushmann Khurrana As Brand Ambassador
Ram Deshpande, Senior Vice President and Head of Marketing, at Lendingkart said, ”Rajkummar Rao perfectly represents the dreams and aspirations of MSMEs who start from scratch and envision bringing a change. With Lendingkart, small businesses across India can make their dreams come true. We are pleased to have Rajkummar with us to communicate our value proposition to a wide audience of small businesses in India. As we try to make a positive impact in people’s lives every day, we want more people to know how they can benefit by associating with Lendingkart. Our message of providing hassle-free loans is being carried beautifully through the TVCs, which have been conceptualized and executed by Contract Advertising.”
Sharing his thoughts on his association with the brand, Lendingkart’s Rajkummar Rao said, “Millions of businesses in India dream of expanding their successful venture, and with Lendingkart, it’s a new world of possibilities that awaits them. Taking a business loan has fundamentally changed with Lendingkart’s completely tech-driven offering. Every MSME should feel that access to working capital is always within easy reach right on their phones, without the hassles of collateral or a complex approval process. I hope that with this association, many MSMEs feel assured about the options to expand their business with a 21st-century partner like Lendingkart.”
Lendingkart is an online lending platform founded in 2014 and has offices in Mumbai, Gurugram, Bengaluru and Ahmedabad; and has a service reach across India. Lendingkart offers unsecured loans for MSMEs and has a tech-driven approval process and easy access and availability – all while sitting at home.
