Radio City, which is India’s largest radio network, has been the official radio partner of the Mumbai Indians for the past 13 years. Cricket fans and Radio City listeners in the city share a common pulse called “Mumbai.” Because the two groups have worked together for a long time, the radio network will give listeners special access and chances all through the season.
The long-standing affiliation between Mumbai Indians and Radio City
Since the Indian Premier League (IPL) began in 2008, Radio City has served as the official radio partner of the Mumbai Indians. The relationship has gotten stronger over time, and Radio City has played a crucial role in the their ascent to success. Radio City, which has a large network in 39 Indian cities. It has done a lot to promote the image and philosophy of the Mumbai Indians. It is dedicated to making people feel what they feel in the city. Radio City is known for making people feel what they feel in the city. For making campaigns that are new and different. They get people’s attention by keeping its fans up to date on what’s going on during and after the game.
Every cricket fan tunes in to the radio network to hear the game live. Whether they are toasting victories or supporting their favorite cricketer, promoting the ‘Mumbai Meri Jaan’ campaign theme for this year. Through this collaboration, Radio City is widely promoting the campaign theme for this year. “Mumbai Meri Jaan,” through on-air and digital promotions, competitions, RJ influencer engagement, and many other methods. Radio City wants to improve the experience for cricket fans across the nation by utilizing its expertise and reach.
Radio City’s CEO on the collaboration
Mr. Ashit Kukian, CEO of Radio City, commented on the continued partnership with Mumbai Indians, saying, “It is a source of pride and honour for Radio City to associate with Mumbai Indians for the 13th consecutive year. This ongoing collaboration is proof of the value we provide and the cutting-edge approach we employ for Mumbai Indians. Since the beginning of their partnership, Radio City has led compelling campaigns and will keep enticing audiences this season.
Radio City’s love of sports
Radio City has always been at the forefront of promoting and celebrating the love of sports. The radio station is meant to make cricket fans even more excited and enthusiastic by giving them entertainment all the time. Radio City has a large network and a lot of knowledge that can help improve the experience for fans all over the country. It is important to note that Radio Mirchi, another prominent radio network in India. It has previously been linked to Mumbai Indians. From 2016 to 2018, the radio network served as the Mumbai Indians’ official radio partner. In order to interact with cricket fans and promote the Mumbai Indians brand. Radio Mirchi launched a number of campaigns and promotions during their partnership. Success of Mumbai Indians in the IPL With a record-tying five championships.
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The Mumbai Indians are one of the Indian Premier League’s most successful teams. The team has a strong core of players from India and abroad and is renowned for its aggressive gameplay. The Mumbai Indians have a sizable fan base that extends beyond Mumbai’s borders and into the rest of the country and the world. Radio City’s long-standing relationship with the Mumbai Indians is proof of the radio network’s dedication. To promoting sports and providing its listeners with interesting content. Radio City is poised to improve the experience for cricket fans across the nation. During the current IPL season thanks to its broad reach and expertise. The collaboration also highlights the Mumbai Indians’ appeal, accomplishments in the competition, and the team’s
