In an era where health and well-being are paramount, Protinex, the flagship brand of Danone India, has launched an inspiring ad campaign titled “Protinex, Strength Apne Liye, Apno Ke Liye.” This initiative underscores the importance of daily strength, not just for individual well-being but also for the emotional and physical health of our families.
A Heartwarming Narrative of Shared Responsibilities
At the core of this campaign is a touching story of a couple, portrayed by actors Namita Dubey and Nandish Singh Sandhu, who are preparing their home to welcome the wife’s parents. This narrative breaks conventional stereotypes, showcasing a partnership based on equality and shared responsibilities. The highlight of the campaign is a poignant moment where the husband gifts a nameplate including the wife’s parents, symbolizing their inclusion in the family.
Beyond Physical Strength: A Commitment to Relational Well-being
The campaign resonates with the tagline “Protinex, Strength Apne Liye, Apno Ke Liye,” emphasizing the brand’s commitment to fostering not just individual strength but also the strength derived from nurturing relationships. Protinex, enriched with protein, calcium, and essential nutrients, is scientifically designed to improve strength in 8 weeks, catering to both physical and emotional well-being.
A Reflection of Changing Consumer Aspirations
Sriram Padmanabhan, Marketing Director at Danone India, reflects on the campaign, “In a constantly evolving world, our brand adapts to meet the changing needs and aspirations of our consumers. This campaign is more than a product promotion; it’s an advocacy for a holistic view of strength, encompassing physical, emotional, and relational well-being.”
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Aligning with Danone’s Mission of Health Through Food
In line with Danone’s broader mission of providing health through food to as many people as possible, Protinex remains committed to offering optimal nourishment. This campaign is a testament to Protinex’s dedication to enhancing the health and well-being of individuals across India.
A Multi-Platform Outreach
The campaign will feature prominently on television channels and various digital platforms, including Protinex’s YouTube channel and social media assets, ensuring widespread reach and impact.
