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Marketing In Asia > Blog > Marketing > Advertising > Prime Video Celebrates Father’s Day with Humorous Lullaby Video Featuring Singer Shaan
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Prime Video Celebrates Father’s Day with Humorous Lullaby Video Featuring Singer Shaan

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Last updated: 2024/06/17 at 9:52 PM
Hiren Lakadiwala
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Prime Video Celebrates Father’s Day with Humorous Lullaby Video Featuring Singer Shaan
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Mumbai—Prime Video, India’s beloved entertainment hub, has launched a charming and humorous video to mark International Father’s Day. This delightful film, featuring renowned singer Shaan, cleverly brings to light a common trait among fathers across the nation—falling asleep in front of the TV. In a lighthearted manner, the video encourages dads to take a well-deserved break, catch some sleep, and enjoy their favorite Prime Video shows at a later time.

The film showcases Shaan, who serenades fathers with a melodious lullaby, appealing to various types of dads: the middle-aged, overworked father, the exhausted new millennial dad, and the elderly grandfather. Through his magical lullaby, Shaan reaches out to each of these fathers, who are torn between their need for sleep and their desire to spend quality family time watching Prime Video.

Only the dads can see and hear Shaan, as he sings a soothing lullaby that references their favorite shows and characters from Prime Video. This sets up a humorous tug of war between the need to sleep and the urge to watch the next scene with their families. But will the dads manage to break their age-old habit of dozing off in front of the TV, or will nature take its course?

About Prime Video

Prime Video is a premium streaming service offering Prime members an extensive collection of award-winning Amazon Originals, thousands of movies, and TV shows—all accessible in one place. In India, Prime membership, available for just ₹1499 per year, includes numerous benefits such as free same-day/1-day delivery on eligible items, access to exclusive deals, early shopping events, and unlimited streaming of Prime Video content.

Prime Video boasts a diverse library of acclaimed TV shows and movies across various languages and regions. Indian films like “Shershaah,” “Soorarai Pottru,” and “Sardar Udham,” along with Indian-produced Original series like “The Family Man” and “Mirzapur,” are available. Popular global Originals such as “Citadel,” “The Lord of The Rings: The Rings of Power,” and “The Marvelous Mrs. Maisel” are also included.

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Prime Video offers instant access across smart TVs, mobile devices, Fire TV, Fire tablets, Apple TV, and gaming devices. Members can download episodes for offline viewing at no additional cost. Enhanced viewing experiences include 4K Ultra HD, High Dynamic Range (HDR)-compatible content, and exclusive behind-the-scenes access with X-Ray, powered by IMDb.

Prime Video Channels provide seamless access to premium content from multiple video streaming channels. Additionally, customers can rent movies or subscribe to other streaming services through the platform. To learn more about Prime, visit Amazon Prime.

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    Hiren Lakadiwala June 17, 2024 June 17, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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