In a first-of-its-kind fun-filled collaboration, Pilgrim, a digital-first vegan skincare brand, is collaborating with premium yoghurt brand, MyFroyoLand, to promote its exciting new Lip Care range which includes Lip Balms, Lip Serums, Lip Sleeping Masks, and Lip Scrubs crafted to heal dry and chapped lips and make them so kissable. The two brands have come together to celebrate the delicious lip range flavours of Bubblegum, Peppermint and Blueberry.
As part of this unique promotion all over India, customers can buy exclusive Pilgrim x MyFroyoland frozen yoghurt flavours- Bubblegum, Peppermint, and Blueberry at any of the MyFroyoLand stores. That’s not all! The customers can also experience fun activities lined up at the outlet by both the brands.
Pilgrim will be installing quirky photo booths at some of the most popular MyFroyoland outlets. Customers who click their pictures at these photo booths and tag both the brands on Instagram will get a newly launched Pilgrim lip care freebie at the outlet. The promotion is applicable only in-store in 10 cities including Mumbai, Bangalore, Kolkata, Pune, Chennai, Ahmedabad, Jaipur and Hyderabad. Pilgrim will also be gifting these fun flavours along with their Instagrammable lip hampers to top influencers and celebrities in the city.
“We’re very excited about coming together with MyFroyoLand to introduce our lip care range. We truly feel that this clutter-breaking collaboration will offer a never-seen-before visual and flavourful treat with skincare,” said Anurag Kedia, co-founder of Pilgrim.
The extensive lip care range is a part of Pilgrim’s Secrets of Seville, Spain range. The key ingredient of this range is Squalane which is derived from Spanish olives. Squalane is known for its dream hydrating benefits and the ability to lock moisture in, leaving skin beautifully moisturised and healthy. These Squalane-based lip formulations also include Pomegranate Extracts, Shea Butter and Cocoa Butter.
Excited about the Pilgrim-MyFroyoLand brand collaboration? Let’s make it really simple for you!
Step 1: Walk to your nearest My Froyoland outlet and select any one of the flavours: Bubblegum, Peppermint, or Blueberry.
Step 2: Once you buy any one of the above-listed flavours, head to photo booth
Step 3: Try your best as this is your chance to take home Pilgrim’s ultimate lip care essentials, such as lip balm, lip serum, lip sleeping mask, or lip scrub.
Step 4: Experience the lip smacking lip care flavours and enjoy your Froyo alongside.