Pep Brands, housing two of India’s fastest-growing D2C brands – mCaffeine and HYPHEN – has announced the appointment of Shashwat Jain as its Chief Commercial Officer. In this new role, Shashwat will be responsible for driving and strengthening P&L performance and unlocking cost optimisation opportunities for Pep Brands.
With 13-14 years of rich and diverse experience spanning analytics, marketplaces, food tech, consumer tech and gaming, Shashwat Jain has successfully paved a career at the intersection of data, technology, and business growth. His journey includes entrepreneurial stints in consumer tech and gaming, where he co-founded and scaled successful ventures such as Dangal Games and Poker Dangal. These ventures not only provided him with first-hand experience building businesses from the ground up but also honed his expertise in growth, customer acquisition, and product-led scaling. His background reflects a unique blend of analytical acumen, entrepreneurial mindset and leadership across dynamic, high-growth industries.
In 2024, he joined Pep Brands as part of the CEO’s Office, working closely on strategy and execution at leadership level. Now, as Chief Commercial Officer, Shashwat is responsible for driving bottom-line growth and full P&L ownership across categories, channels, and markets. His mandate spans building commercial strategy and ensuring profitability. With a focus on disciplined execution and a long-term vision, he is enabling Pep Brands to achieve sustainable business building.
Tarun Sharma, Co-founder & CEO of Pep Brands, said, “Shashwat’s journey has always been about building and scaling businesses with a sharp eye on growth and profitability. He has consistently demonstrated a mix of hustle, strategic vision and disciplined execution. I’m confident that as the Chief Commercial Officer, he will play a pivotal role in making Pep Brands a highly profitable asset. At Pep, we celebrate entrepreneurial talent by giving them high-stake responsibilities to create legacy.”
Shashwat Jain, Chief Commercial Officer at Pep Brands, added, “Stepping into the role of Chief Commercial Officer is an exciting new chapter in my journey. Having worked across diverse industries, I’ve always been driven by solving complex problems, uncovering growth opportunities, and building teams that create real impact. At Pep Brands, with mCaffeine and HYPHEN, I look forward to scaling two of India’s most dynamic D2C brands while setting new benchmarks for sustainable, consumer-first growth in the beauty and personal care space.”
This appointment marks an exciting period for Pep Brands, where Shashwat will bring his invaluable experience from the CEO’s Office to his new role as the CCO and help steer the brand towards exponential growth.
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