Marketers, Here’s Why the Anti-Trend Movement Deserves Your Attention
Ever heard of the anti-trend? Anti-consumerism, anti-fashion, slow food, low-tech fitness, and the list of anti-trends goes on. In today’s rapidly changing cultural landscape, the concept of anti-trend has emerged…
SEEK’s AI-Enhanced ‘Better Matches’ Campaign Redefines Job Hunting in Malaysia
KUALA LUMPUR, 15 May 2024 — In a dynamic effort to revolutionize the job-seeking landscape, SEEK (ASX:SEK), the parent company behind Asia's leading online employment marketplaces Jobstreet and Jobsdb, has…
SQREEM Technologies Acquires TotallyAwesome to Form Largest Youth Behavior Audience Repository
Singapore-headquartered SQREEM Technologies, a global leader in digital behavior aggregation, has announced its definitive acquisition of Singapore’s TotallyAwesome, a renowned contextual digital advertising platform specializing in youth marketing across the…
Yahoo Academy culminates with a toughest-ever pitch-off for Australian charity ‘Musicians Making a Difference’
Yahoo’s annual industry-leading talent programme, Yahoo Academy, has come to an end, closing with a pitch-off event for Musicians Making A Difference (MMAD). The class of 2024, made up of…
Five Tips To build Personalised Engagement With Your Customers
In today’s fast moving digital environment and with ecommerce becoming more popular, shoppers now expect a faster, easier and more intuitive online experience. A recent report by Klarna found that 57% of…
“Car-free Sunday” in Manila Starts on 26 May 2024
In its 130th Regular Session, the Manila 12th City Council led by Vice Mayor John Marvin “Yul Servo” Nieto, passed a city ordinance prioritizing health and fitness in the city.…
Shiprocket Announces Shiprocket Growth Academy To Upskill 100,000 Indian MSMEs Through eCommerce Learning
Shiprocket, India’s 106th unicorn and leading eCommerce enablement platform launches Shiprocket Growth Academy, a groundbreaking initiative designed to revolutionise the learning experience for India's eCommerce sellers. The platform is designed…
Australians and New Zealanders’ Favourite TV Ads Revealed: Cultural Insights and Top Picks
Sydney/Auckland, May 16, 2024: What do Australians and New Zealanders really think about the ads on TV; and what do their choices of their favourite ads say about their nation’s…
SMC Announces LOI to Acquire Chaintrade LTD
SMC Entertainment, Inc. (“SMC” or the “Company”) (OTC: SMCE), an incubator company focused on acquisition and support of commercialized financial services and technology (Fintech) companies, is excited to announce they…
Thailand: Ivy launches Plum And Tamarind Juice Drinks In SIG XSlimBloc Carton acks
I.P. Natural Products (I.P.) has expanded its popular Ivy beverage brand, so far consisting of UHT drinking yogurts, to include juices in SIG XSlimBloc carton packs, 170 ml and 200…
Vinmec’s Innovations Spotlighted at Global CSR & ESG Summit 2024
The 16th Annual Global CSR & ESG Summit & Awards 2024 was held on April 25 in Hanoi, Vietnam. The event showcased tremarkable strides in corporate social responsibility (CSR) and…
Unilever Indonesia’s Pepsodent Launches “Behind Every Smile of Indonesia” To Showcase Indonesians’ Resilience & Perseverance Through The Decades
Unilever Indonesia's oral care brand Pepsodent, in collaboration with creative agency MullenLowe Lintas Indonesia, has unveiled its latest campaign “Behind Every Smile of Indonesia”, which showcases the transformative power of…
SAS adds to its trustworthy AI offerings with model cards and AI governance services
KUALA LUMPUR (MAY 15, 2024) – Data and AI leader SAS is launching new trustworthy AI products and services to improve AI governance and support model trust and transparency. Model…
Red Rooster and Four’N Twenty Launch Limited Edition Chicken & Gravy Pie Ahead of Footy Final Season
Sydney. May 15, 2024: Australia’s first and favourite chicken shop, Red Rooster (Reds) has united with Four’N Twenty pies, creating a very Aussie brand collaboration by launching a limited edition…
Gen Z Friendships and Brand Loyalty: Insights from Masahide Yoshida, Researcher at Dentsu Youth Research Unit
In today's rapidly evolving digital landscape, understanding the social dynamics and brand loyalty of Generation Z has become crucial for marketers. Masahide Yoshida, a researcher and concept designer at Dentsu…
