Japanese eyewear brand OWNDAYS is thrilled to unveil its first-ever collaboration with Netflix global phenomenon Squid Game in Singapore. Reimagined through the lens of the hit series’ most iconic visuals and characters, this limited-edition eyewear collection launches today across OWNDAYS stores Islandwide and online, just in time for the much-anticipated season three premiere. The collection will feature six new eyewear designs in two colors each, created based on the tense, high-stakes world of Squid Game-where players risk everything and compete in a game of chance for a shot at fortune.
The new designs take cues from the series’ most iconic visuals-from the green player tracksuit sand the Young-Hee doll, to the surreal maze-like pastel-colored staircases-transforming these dramatic elements into bold, wearable motifs that fans can style in their own way. Each pair of glasses will come packaged in a limited-edition case designed to resemble the iconic ‘coffin’ from Squid Game for the fallen players of the game. Complete with a soft pouch that doubles as an eyeglass wipe, the packaging embraces the dark humor and eerie playfulness that define the Squid Game franchise.
Ready, Set, Style With Six Bold Eyewear Designs
The limited-edition Squid Game | OWNDAYS collection brings the world of the games to life with six bold eyewear designs, each packed with subtle storytelling cues that fans will recognize -and others will fear.
Step into Player 456’s shoes with the Tracksuit model, trendy square frames in the unmistakable green of each contestant’s tracksuits, with the underdog’s number subtly detailed along the temples with signature symbols of the pink guards .The Young-Hee model, inspired by the eerie “Red Light, Green Light” doll, features oversized Boston-shaped frames with 3D touches taken from her hairband and pigtails-a sweet silhouette that carries an unsettling stare.
If money is the game, the Piggy Bank model plays it best, with hexagon-shaped frames inspired by the towering jackpot in the sky. Look closely and you’ll spot bill-patterned temples and a cheeky pig motif along the nose bridge for a playful twist on what’s at stake. For a touch of mystery, the Frontman model echoes the enigmatic presence of the game’s elusive overseer, the Frontman, with polygonal Boston frames and temples that mimic mesh-stamped with the familiar circle, triangle, and square motifs of the guards.
For a more surreal experience, the Stair model features clear Boston frames reminiscent of dalgona candy, with temple tips that trace the pastel maze of staircases leading to each challenge. And finally, the OX model channels the tension of life-or-death decisions, with sharp square frames marked with both O and X symbols, a nod to the game’s ultimate vote. Each pair comes with a matching eyeglass wipe featuring bold, pop-inspired designs that echo elements from the Squid Game universe-the perfect finishing touch for fans who want to clean their lenses in style and stay sharp for whatever comes next.
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