Sydney, October 9, 2024 – Orange Line, a leading independent digital marketing agency, has bolstered its ranks with eight strategic new hires and several key promotions, following a series of high-profile client wins, including Fantastic Furniture, Skyscanner, and Jackson Hole. This expansion underlines Orange Line’s commitment to delivering impactful marketing solutions while scaling up to meet the needs of a growing clientele.
SEO Leadership Strengthened with Marie Taupiac’s Appointment
The agency has brought on Marie Taupiac as the new SEO Director. In her role, she will lead the development and execution of SEO strategies tailored to clients’ business objectives. Additionally, she will manage significant client relationships, including Skyscanner and TileCloud, while guiding a team of SEO specialists towards excellence.
Taupiac, who previously served as Digital Experience Director at dentsu New Zealand, brings both international and local expertise. Her background spans SEO, CRO, and optimizing user journeys, having held senior positions across ANZ and in-house roles in Spain and France in sectors like media, legal, and telecommunications.
“I’m truly impressed by the high calibre of work the agency delivers and the dedication the team shows to achieving client success. Orange Line’s commitment to cutting through the noise and focusing on what drives real growth for clients is refreshing and I’m excited to be part of a team that prioritises impact and results,” said Taupiac.
Strategic Communications Get a Boost with Dani Maynard
The agency has also appointed Dani Maynard as Communications Lead, where she will oversee communication strategies for both Orange Line and its clients. Maynard’s previous role at global tech giant WiseTech Global saw her managing external communications, social media, and employer branding initiatives.
“I’m thrilled to join Orange Line during such an exciting growth phase. I’m eager to bring fresh ideas and perspectives to the table, and to contribute to the innovative and dynamic environment that Orange Line is renowned for,” she shared.
Promotions and New Hires Fortify SEO and Media Teams
Recent months have seen the addition of Rinka Owen as Senior SEO Executive and Tess Botham-Barnes as Outreach Coordinator. The agency also promoted Veronika Warren to Head of SEO and Annie Shao to Senior Communications Manager, further solidifying the strength of its SEO and communications capabilities.
Expanding its media expertise, Orange Line welcomed Suruchi Sehgal as Paid Media Manager, along with David Fechney and Angus Crawford as Paid Media Executives, and Victoria Lee as Paid Media Coordinator. These new hires underscore the agency’s focus on delivering a robust digital marketing service suite.
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Driving Forward with Vision and Talent
Reflecting on the agency’s strategic expansion, David Klein, Co-Founder of Orange Line, emphasized the importance of building a team that aligns with the agency’s ambitious goals: “Our recent hires and promotions reflect the momentum we’ve built as an agency. As our portfolio of clients continues to expand, so does our need for exceptional talent. We’re incredibly proud of the team we’ve assembled—their expertise, creativity, and dedication will drive our success and the success of our clients. We look forward to continuing to push the boundaries of what’s possible for our clients.”
These appointments and promotions are effective immediately, positioning Orange Line for sustained growth and continued client success in the competitive digital marketing landscape.
About Orange Line
Orange Line is an independent digital marketing agency based in Sydney, Australia, known for its results-driven approach and commitment to client success. The agency offers a range of services, including SEO, communications, and paid media strategies, helping brands navigate the complexities of the digital landscape. With a focus on impactful results, Orange Line aims to cut through the noise and deliver real growth for its clients.
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