In a major victory for the independent digital marketing agency, Orange Line has been named Fantastic Furniture’s official digital media and analytics partner, marking a new chapter in the agency’s expanding retail portfolio. This partnership, announced on September 5, 2024, highlights Orange Line’s growing influence in the Australian retail sector.
A New Era for Fantastic Furniture’s Digital Strategy
Fantastic Furniture, a beloved household brand in Australia, is looking to amplify its online presence, and it has found a perfect match in Orange Line. Aishling Farrell, General Manager of Orange Line, shared her excitement: “We are thrilled to have been chosen by Fantastic Furniture to elevate the brand’s digital marketing strategy. By leveraging our deep expertise and strategic insight, we aim to enhance their online presence and drive meaningful engagement that translates into increased sales and brand loyalty.”
Why Fantastic Furniture Chose Orange Line
Fantastic Furniture’s Acting Chief Marketing Officer, Mark Perrett, praised Orange Line for their clear vision and exceptional industry understanding: “We chose Orange Line because of their proven track record and strategic insight in the digital space. Their ability to understand our brand’s unique needs and translate them into actionable strategies is exactly what we were looking for. We’re excited to partner with Orange Line and together push the boundaries of our brand’s digital presence and drive meaningful growth that will set us apart in the competitive retail market.”
Immediate Impact and Expanded Remit
Since the commencement of this partnership, Orange Line has already delivered impressive results for Fantastic Furniture, leading to an expansion of its responsibilities. The agency’s remit now includes overseeing the brand’s SEO efforts, aiming for greater online visibility and search engine ranking improvements.
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A Growing Client Roster for Orange Line
This collaboration further solidifies Orange Line’s impressive growth trajectory, following recent partnerships with Employsure and Fast Cover. The agency continues to strengthen its global presence, recently securing Jackson Hole, a premier U.S. ski destination, as a client. David Klein, Co-Founder of Orange Line, expressed his enthusiasm for the agency’s upward momentum: “Our success is built on a solid commercial focus, delivering fast-paced results, and a deep commitment to client revenue growth. We look forward to working closely with all our new clients to achieve outstanding results together.”
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