The renowned outdoor brand North Face and the popular streetwear label Online Ceramics are once again teaming up to launch an exclusive summer collection. This initiative underlines their joint commitment to promoting sustainable fashion through adventure-inspired designs.
The eco-friendly line will be made available in Hong Kong starting from the 23rd of June, exclusively at the K11 Art Mall’s North Face concept store. The range includes a variety of durable, outdoor-ready apparel and gear, including The North Face’s debut collaborative basecamp box, a packable Polartec blanket with a cozy fleece side, and a brimmer hat, perfect for outdoor comfort and protection.
Notably, the collection champions sustainability by incorporating recycled materials in numerous clothing items. These pieces also showcase superior performance features like water resistance, FlashDry-XD1 for superior moisture management, and added abrasion resistance, along with UPF 50+ protection.
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The collection’s unique flair includes t-shirts, hoodies, and pants displaying characteristic Online Ceramics graphics and slogans like “Forest Hugger,” “Star Person,” and “Happiness Inside.” Furthermore, the collection includes accessories and innovative design pieces from Online Ceramics, such as the “TNF x OC 1995 Polartec Denali” and the “TNF X OC Windjammer.” Exclusive women’s items like cropped tees and biker shorts also make their first appearance in the TNF x Online Ceramics collection.
David Whetstone, Senior Design Manager of collaborations and special projects at The North Face, reflected on the brand’s roots in outdoor escapism and expressed how the 2023 summer collection with Online Ceramics is inspired by these origins. This collaboration has resulted in a range of outdoor hiking and camping gear that merges The North Face’s legacy of performance with Online Ceramics’ creative vision.
This news article is based on a story originally published on Marketing Interactive.
