By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: New Study From Adjust Shows App Economy Resilient In The Face Of COVID-19
Share
Sign In
Notification Show More
Latest News
OH SOME Shop
Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
Press Release
Michael Komasinski_Criteo
Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
Press Release
CPA Australia
CPA Australia welcomes tax reform debate but warns against burdening big business
Press Release
etiqa
Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
Press Release
Emma Robbins - Chief Creative Officer Melbourne M+C Saatchi
M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > New Study From Adjust Shows App Economy Resilient In The Face Of COVID-19
Feature Stories

New Study From Adjust Shows App Economy Resilient In The Face Of COVID-19

profile
Last updated: 2020/04/24 at 12:00 AM
Priority Consultants
Share
4 Min Read
new-study-from-adjust-shows-app-economy-resilient-in-the-face-of-covid-19
SHARE

The outbreak of COVID-19 has upended economies throughout the world, but one in particular has shown extraordinary resilience: the App Economy. Global SaaS company Adjust’s annual App Trends 2020 report, which looks at long-term trends based on data from 2019, includes valuable insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures. 

The data shows that many app verticals are seeing increases in sessions and installs in 2020, most notably in the Business, Food & Drink, and Gaming verticals:

  • With the pandemic forcing the majority of employees to work remotely, it’s no surprise that Business apps have seen a huge rise in sessions (up 105% from Q1 2019) and installs (up 70%). Revenue events are also up 75%, as users opt for premium versions to help ease the transition to working from home.
  • As many restaurants are forced to turn to takeout-only, Food & Drink apps also saw a significant increase in sessions — up 73% on this time last year, while installs increased by 21%.
  • Gaming has also seen a large uptick in installs, as those sheltering-in-place seek entertainment. In the last week of March, the vertical saw a 132% increase in the number of installs compared to last year. In total, Gaming apps saw a 47% increase in sessions and 75% increase in installs in Q1 2020 compared to Q1 2019. 

“Beyond these increases in installs and sessions, the report shows little evidence to suggest that there’s been a fundamental shift in user behaviour post-install,” said Paul H. Müller, co-founder and CTO of Adjust. “Users are still taking the same actions in-app, such as averaging a little above two sessions a day, to churning at predictable points in the customer journey.” 

The report also sheds light on differences between paid and organic installs, noting that app marketing is fast becoming a pay-to-play game — as the market becomes increasingly competitive. The number of installs from paid sources amounted to 30% of total installs in 2019, up from 24% in 2018. 

Additionally, the report explores when users typically engage with app verticals throughout the day, offering insights into peak times and the windows of opportunity for reactivation campaigns:

  • E-commerce apps see a peak of sessions both at lunchtime, between noon and 2 p.m., and again in the evening, with sessions between 7 and 10 p.m. accounting for a quarter of their daily total. Similarly, Food & Drink apps see a spike in use between 5 and 8 p.m., accounting for 31% of their total daily sessions.
  • On the other hand, many Gaming apps don’t see significant shifts in use throughout the day. Casual game activity increases between 12 and 4 p.m., but it’s a modest jump of only 15%. Meanwhile, Mid-core games rise from very early in the morning (5 a.m.) to peak at 1 p.m.

For more insights, download the report here.

You Might Also Like

Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

Singapore Business Federation Deepens Support for Businesses Eyeing Latin America with Second LATAM Conference

Hong Kong Shopping Festival Returns in August with Bigger and Better 2nd Edition

Singapore Airlines Enhances Customer Experience Analytics with Qualtrics

University of Melbourne Selects Rimini Street to Reduce Risk and Accelerate Innovation Around its Oracle Systems

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: news

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Priority Consultants April 24, 2020 April 24, 2020
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article now-there’s-a-bpo-to-help-extend-your-product/service-life-cycle Now There’s A BPO To Help Extend Your Product/Service Life Cycle
    Next Article does-price-influence-a-smartphone’s-popularity? Does Price Influence A Smartphone’s Popularity?
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    OH SOME Shop
    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
    Press Release 4 days ago
    Michael Komasinski_Criteo
    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
    Press Release 4 days ago
    CPA Australia
    CPA Australia welcomes tax reform debate but warns against burdening big business
    Press Release 4 days ago
    etiqa
    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
    Press Release 4 days ago

    PropertyGuru

    property guru

    You Might also Like

    etiqa
    Press Release

    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

    4 days ago
    SBF LATAM Conference 2025
    Press Release

    Singapore Business Federation Deepens Support for Businesses Eyeing Latin America with Second LATAM Conference

    4 days ago
    HKDC
    Press Release

    Hong Kong Shopping Festival Returns in August with Bigger and Better 2nd Edition

    5 days ago
    Qualtrics
    Press Release

    Singapore Airlines Enhances Customer Experience Analytics with Qualtrics

    6 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy