Mediaweek, a prominent Australian media trade publication, has announced a dynamic leadership shift as Frances Sheen steps in as Head of Content and Emma Shepherd takes the helm as Editor-In-Chief. This exciting new chapter comes after the recent acquisition of Mediaweek by Vinyl Group, signalling a strong commitment to elevating the publication’s role in the media, agency, and marketing landscape.
Founded in 1990, Mediaweek has long been a staple in the industry, and with this fresh leadership, the publication aims to maintain its core focus while embracing innovation. Former publisher James Manning will continue his involvement, transitioning into the role of Editor-At-Large.
Vinyl Group CEO Josh Simons expressed his confidence in the new team, stating, “I personally have been a reader of Mediaweek for many years. It’s a publication which has played an important role in the media industry and as the new custodian of the brand, I take that responsibility seriously. With Frances leading the editorial, Mediaweek will not only celebrate the hard work and achievements of those in the industry but also serve as a platform for accountability—holding both the industry and ourselves to the highest standards.”
Frances Sheen: A Strategic Hire for Mediaweek’s Next Phase
Frances Sheen’s hire is considered a major win for both Mediaweek and Vinyl Group. With an impressive background, including her role as Editor-In-Chief at Seven West Media’s 7NEWS.com.au and senior leadership positions at Foxtel and Pacific Magazines, Sheen brings a wealth of knowledge and expertise. She will oversee editorial operations and contribute to the broader strategic direction of the publication.
Commenting on her new role, Sheen said, “I’m excited to lead Mediaweek into its next chapter as Head of Content. Our focus will be on championing the innovation, creativity, and resilience that define this industry. We look forward to providing fresh insights, amplifying diverse voices, and ensuring that Mediaweek continues to be a trusted resource for media professionals, now and into the future.”
Emma Shepherd: Leading Daily News and Editorial Strategy
Emma Shepherd joins Mediaweek as Editor-In-Chief, further strengthening the publication’s editorial leadership. With experience across various roles, including Deputy Editor at Mumbrella and Editorial Content Manager at The Trade Desk, Shepherd is well-equipped to lead the publication’s day-to-day operations. Reporting to Sheen, Shepherd will guide a talented team of journalists and shape Mediaweek’s editorial product.
Shepherd shared her excitement: “The opportunity to join Mediaweek and be part of a new era for one of Australia’s leading media and marketing titles was one I couldn’t resist. As much as I loved working for AFFINITY, I couldn’t pass up the chance to pursue this exciting new opportunity back in the world of journalism. I can’t wait to get started alongside the talented Mediaweek team.”
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Expanding Horizons: Mediaweek Under Vinyl Group
As part of Vinyl Group, Mediaweek will now sit alongside Variety Australia and The Music Network, positioning the brand to offer even greater reach to decision-makers and leaders in the entertainment industry. This move provides an opportunity for advertisers to connect with highly sought-after audiences through content, advertising, and events.
In addition to its robust editorial offering, Mediaweek is known for its signature events such as the Mediaweek 100 lunch, which celebrates the top professionals in the industry. This year’s event, scheduled for November 22, 2024, will also introduce the Variety Australia Entertainment 50, honouring creatives and organisations that shape Australia’s entertainment landscape.
About Mediaweek
Mediaweek is a leading trade publication in Australia, covering the media, marketing, and agency sectors since 1990. Dedicated to delivering insightful journalism and in-depth analysis, Mediaweek has become a trusted resource for industry professionals. Now part of Vinyl Group, Mediaweek is poised to enter a new era of growth and influence.
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