Mobile Game Report in March 2025: 18 Upcoming Games Tracked by SocialPeta.
From a genre perspective, MMO mobile games dominate the market, followed by idle RPGs and card RPGs, while SLG and simulation games are less prevalent. The following section provides a brief overview of selected mobile games, focusing on their release dates and marketing strategies.
Overview of【量子行動】Gameplay
At first glance, 【量子行動】appears to be a mecha-themed ARPG mobile game, especially given the recent surge in mecha titles. However, it is actually a cyberpunk-themed MMO mobile game developed by SPGame, set to launch in Japan on March 5. SPGame has previously released a variety of innovative MMO titles in Japan and South Korea, incorporating trending concepts such as the metaverse, open-world exploration, and AI-driven gameplay.
For its pre-registration campaign, 【量子行動】 adopts a traditional social media marketing strategy centered around giveaways, offering prizes such as a 5,000 JPY Amazon gift card, a PS5 Pro, and the latest iPhone 16 Pro Max. According to SocialPeta, the game has accumulated approximately 10,000 pre-registration ad creatives across both iOS and Android platforms.
Overview of Draconia Saga GLOBAL Gameplay
Draconia Saga GLOBAL is a name many may recognize. As the global version of Dragon Kingdom Story, developed by Sugarfun Games, the game garnered significant attention during its pre-registration phase, driven by large-scale marketing efforts. It consistently ranked among the top 20 in SocialPeta’s monthly mobile game advertising rankings.
According to SocialPeta, Draconia Saga GLOBAL has amassed approximately 20,000 pre-registration ad creatives across both iOS and Android platforms.
Overview of Frozen War Gameplay
After years of development, IGG has officially unveiled Frozen War. With its ice-and-snow theme, survival challenges, and SLG gameplay, the game closely resembles other titles in the genre.
According to SocialPeta, Frozen War has generated approximately 1,000 pre-registration ad creatives across both iOS and Android platforms. Compared to other overseas SLG titles, its advertising efforts appear relatively modest.
Overview of 【不休旅途：繪卷世界】Gameplay
Having already achieved significant success in the hyper-casual overseas market, 4399 is now making a bold entry with its new anime-style title, 【不休旅途：繪卷世界】. This game is a traditional idle card RPG infused with a monster-catching mechanic reminiscent of Pokémon. Its vibrant, anime-inspired storybook art style, combined with charming and eye-catching character designs, further enhances its appeal.
For its pre-registration campaign, the game employs a large-scale promotional strategy focused on the Hong Kong, Macau, and Taiwan markets, launching with an enticing welcome bonus of 400 free draws.
According to SocialPeta, 【不休旅途：繪卷世界】 has amassed approximately 3,000 pre-registration ad creatives across both iOS and Android platforms.
The above is just a glimpse of SocialPeta’s pre-registration calendar. For more mobile marketing data, please visit: www.socialpeta.com.
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