Nespresso welcomes the Lunar New Year (LNY) with Unforgettable Taste for New Beginnings, a campaign that draws inspiration from the artistry of the traditional lucky knot and the symbolism of the Year of the Wood Snake. The lucky knot takes center stage in the campaign’s imagery and collection designs, symbolizing wisdom, connection, and renewal. From intricate motifs woven into refined visuals to exquisitely crafted coffee recipes and thoughtfully designed accessories, the collection embodies the season’s spirit of prosperity and new beginnings with Nespresso’s signature sophistication.
At the heart of the collection is a new limited-edition Vertuo Ginseng Delight, a smooth yet invigorating coffee crafted to awaken the senses and embodies vitality. This double espresso blend is enhanced with the gentle sweetness of caramel and the delicate complexity of ginseng extract, offering a revitalizing and versatile character. Perfect for moments of quiet reflection or joyful reunions, this hero coffee captures the spirit of the LNY with its balance of flavour and symbolism.
Discover the Ginseng Delight in the Vertuo Discovery Assortment (RM260.50), a 6-sleeve selection featuring Altissio ,Colombia, Melozio, Peanut & Roasted Sesame Flavour and Almond Croissant Flavour coffees, offering a variety of flavour’s to suit every palate. For those using original machines, the 8-sleeve Original Discovery Assortment (RM239) features Arpeggio, Napoli, Volluto, Shanghai Lungo, Istanbul Espresso, Venezia, and festive blends like Peanut & Roasted Sesame Flavour and Almond Croissant Flavour. These curated packs promise a diverse and indulgent coffee experience, perfect for gatherings and gifting this LNY.
The LNY collection also features a selection of accessories and rewards infused with culturalcharm and thoughtful design. Vibrant LNY red packets adorned with the Nespresso snake lucky knot motif, alongside the limited-edition LNY Lume Gran Lungo Mugs(RM128) and LNY Foldable Tote Bag (available as a gift with purchase), add a touch of elegance and practicality to the festivities.
For a truly elevated coffee ritual, Nespresso offers two exclusive gifting boxes. The Original LNY Gifting Box(RM186) includes the limited-edition mug set, a Cappuccino Kit featuring a cocoashaker and stencil set, red packets, and two beloved blends: Shanghai Lungo and Napoli. For coffee enthusiasts using Vertuo machines, the Vertuo LNY Gifting Box(RM210.50) features the limited-edition mug set, the Cappuccino Kit with a cocoa shaker and stencil set, red packets, the Ginseng Delight, and Melozio coffees. These curated sets beautifully combine tradition, style, and exceptional flavours, making them ideal for gifting or enhancing personal celebrations.
Complete your festive coffeeexperience with exclusive machine offers. The sleek Essenza Mini& Aeroccino 3 Milk Frother Bundleand the vibrant Vertuo Pop Spicy Red machine combine design and functionality for café-quality brewing at home. Priced at 28% off, these offers and so much more are available for a limited time, making this the perfect moment to start a new coffee ritual and celebrate the richness of LNY with Nespresso.
Celebrate with Indulgent Recipes
The Unforgettable Taste for New Beginnings campaign brings curated coffee blends to life with exclusive recipes that marry modern flavours and traditional symbolism.
Spring Garden, with its caramel macchiato base, showcases the floral and fruity elegance of Ginseng Delight. Infused with milk, rose petals, and dried cranberries, this recipe reflects the themes of renewal and prosperity central to Lunar New Year celebrations.
Double Vigour combines bright citrus notes from orange and apple with the smooth, full-bodied character of Vertuo’s Stormio Go. Enhanced by the sweetness of longan honey, this vibrant recipe symbolizes peace, success, and sweetness for the year ahead. In Mandarin, the word for apple, “ping guo” (蘋), is a homophone for “ping” (平), meaning peace and safety, while “chéng” (橙), the word for orange, mirrors “chéng” (成), symbolizing success. Each recipe is easy to recreate at home and is available atnespresso.com/lunar-new-year.
The Nespresso’s Unforgettable Taste for New Beginnings Collection launches online and in Nespresso boutiques from 8 Jan 2025 and will be available for a limited time
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