In an industry-defining move, Justin Ruben, a multi-award-winning creative leader with a storied career spanning 25 years, has launched Oblong Creative. This innovative agency is poised to meet the evolving needs of marketers and creatives, offering a fresh approach to both work and team dynamics.
Justin Ruben, whose impressive career includes stints at renowned agencies such as BBH NY, Droga NY, Publicis Mojo, and CHEP, founded Oblong Creative with a vision to not only think differently about the work but also about the teams that create it. Ruben shares, “My inspiration for launching Oblong came from the desire to create an agency where we don’t just think about the work differently, but also the teams we put on projects. Oblong is designed as a flexible model, allowing us to bring in specialist people depending on the project. We believe bringing people in with diverse backgrounds will lead to different shaped ideas and we will always get the best in class talent, both locally and globally. I am also a big believer in creating culturally relevant work that creates impact for clients, and with the rise of AI, it’s important we come up with unexpected ideas that robots can’t.”
Ruben’s illustrious career is marked by his role in creating numerous award-winning campaigns such as Bagelgate and Potato Pay for Kraft, putting Lionel Ritchie in a fridge for Tap King, Flipvertising for Samsung, convincing Anne Geddes to alter her iconic style for Karicare, and the unforgettable Peter’s Drumstick Summer Classic ad. His work has garnered multiple accolades for both creativity and effectiveness, including Grand Prixs, Gold, Silver, and Bronze awards at all the major festivals.
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Oblong Creative has already embarked on several projects and will soon announce additional clients and partners. Marketers interested in exploring Oblong’s offerings can take advantage of their unique free coffee and cake programme (tea is also available) by reaching out via email at jruben@oblongcreative.com.au or visiting oblongcreative.com.au.
Ruben emphasizes, “I’ve always loved the different shapes and forms that advertising can take and I believe now, it’s more important than ever, in this content-heavy world that we create work that cuts through and taps into culture. Oblong’s model will also allow us to take on projects of any size, depending on their potential and the impact they can have.”
With Oblong Creative, Justin Ruben is set to transform the landscape of marketing and advertising, fostering creativity and innovation through a diverse and adaptable team model.
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