Mirinda has launched an exciting new global brand platform and visual identity, ‘Making an M-pact’, designed to inspire and captivate Gen-Z. The iconic fruit-flavoured carbonated soft drink brand has embraced the mantra ‘There’s no flavour like your flavour’, reflecting its commitment to the vibrant, creative spirit of the younger generation.
Mirinda’s fresh brand approach and tagline serve to exemplify the brand’s representation of the upcoming generation. It seeks to celebrate and recognize the vibrant creators who are brave enough to express their authentic selves both offline and online.
The launch of the #NoFlavourLikeYourFlavour platform introduces Mirinda’s revamped visual identity. PepsiCo Design and Innovation crafted the ‘Making an M-pact’ design to spark creativity. The Mirinda logo now sports a brighter shade of green, sharper edges, and cleaner lines to emphasize its unique character. The brand’s signature ‘M’ serves as a canvas of creativity, giving life to the brand.
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This new visual identity comes alive with fun color schemes, spinning spheres, bubbling fizz, and lively fruit illustrations, injecting a sense of playfulness and energy. Each of the 50+ enticing fruit flavors, including popular choices like Green Apple, Orange, Pineapple, Strawberry, and Watermelon, are associated with their own vibrant color palette.
Mirinda’s unique flavors cater to the diverse tastes of communities worldwide. This includes Green Cream Soda and Orange Tamarind in Vietnam, and Acai Berry in Poland. This captivating visual identity will adorn all Mirinda cans, merchandise, advertisements, retail displays, digital media, and every other platform where you can find Mirinda.
PepsiCo’s VP of Global Brand Marketing, Eric Melis, shared his excitement about the new brand platform. He stated that the #NoFlavourLikeYourFlavour campaign introduces a refreshing new visual identity that resonates with Mirinda fans, encouraging the current generation to celebrate their uniqueness.
Echoing Melis’s sentiments, Mauro Porcini, SVP & Chief Design Officer of PepsiCo, added that the brand’s visual identity aims to reflect the dynamic energy and playfulness of Mirinda’s wide range of flavors.
From May 2023, Mirinda’s exciting new visual identity will be rolled out across 20 international markets, starting with Vietnam and Thailand, and featuring native languages on the cans.
In addition to the brand platform and visual identity revamp, Mirinda is determined to inspire healthier choices among its consumers by offering reduced sugar alternatives. This falls in line with PepsiCo’s pep+ initiative to reduce added sugar across its portfolio. Mirinda has already successfully launched its Zero Sugar Orange flavor in Poland and Nigeria and plans to expand its low and no sugar portfolio internationally.
This article is based on information from the afaqs website.
